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Press Releases

RECLAIM Project will return for 2012 SIA Snow Show

686, SIA, will present the RECLAIM Project - a unique design contest that cultivates new talent and encourages environmental awareness. Running the first 72 hrs of the Snow Show, winner will be announced on Sat/Jan 28.

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686, SIA and design contest looks for the next big thing

SnowSports Industries America (SIA), 686 and are working together again to bring back the RECLAIM Project for the 2012 SIA Snow Show. Introduced at last year’s Snow Show, the RECLAIM Project is a unique design contest that cultivates emerging new talent and encourages environmental awareness. During the SIA Snow Show (Jan. 26-29), three hand-picked aspiring outerwear designers from across the country will compete to produce an original garment created from existing “Reclaimed” materials– creating something NEW with something OLD, doing MORE with LESS resources. The competition will be 72 hrs, Jan 26-28.

Three designers will have the opportunity to make an original outerwear garment from reclaimed materials, trims, and left over items from the 686 production facility. This year’s competition will be located in the middle of the Snow Show’s snowboard section in booth #3317, allowing for more interaction with the competitors mentors. The RECLAIM Project celebrates the creativity, functionality and longevity of our industry, developing a channel for encouraging and finding new talent.

“We are looking forward to the second installment of the RECLAIM Project at SIA,” says Michael Akira West, president and creative director at 686. “We had a very talented pool of designers enter the contest last year and it made for a full and creative atmosphere. This year, the RECLAIM Project is on the Show floor, so we’re hoping to drive even more traffic and attention to the future talent of our industry.”

Snow Show attendees will be able to watch the designers in action and see the live judging by a panel of industry experts. The RECLAIM Project winner will be announced on Saturday, January 28th at 5PM during a party celebrating all the designers and their creations. The winning designer will receive an internship at 686 and many other incredible prizes.

To enter, contestants must submit their design entries to NO LATER THAN JANUARY 9, 2012.

For 24/7 updates on all things 2012 Snow Show, be sure to keep visiting us at:, SIA’s Latest or follow SIA insiders on Twitter — we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed. And, if you haven’t already, “like” the SIA Facebook page.

– 686 –
Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of 686®. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel and outerwear found in specialty retail locations throughout the world. Log on to for more information

– SIA –
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: