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Press Releases

Record Number of New Exhibitors Signed-On for SIA Snow Show

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Washington, DC (January 21, 2015) — SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, will welcome a record number of 172 new exhibitors to the 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center. From new snow sports tech to women’s helmets to colorful printed onesies, some brands will make their industry debut at this year’s Snow Show, while others are circling back after a hiatus, but all will gather at the industry’s largest gathering of the year.

For an up-to-date list of new exhibitors and links to their websites (when available) go to:

“Each year, the SIA Snow Show attracts new companies looking to expand their distribution or launch a new brand,” commented David Ingemie, SIA President. “New products, new brands and new faces always up the energy of the Show floor.”

“Since goTenna is the first product of its kind — a new category, really — it’s important for us to connect with the core snow sports retailers and media so they can see, firsthand, how we have improved communication in the outdoors,” said Daniella Perdomo,goTenna Founder.

 “The SIA Snow Show is a great time for buyers to circle up with key partners to make sure their buys are strong, connect on key product and marketing stories for next season, and review current season business. We’re always looking for new product, brand or category opportunities that complement our business as well,” Karen Craig, Director/GMM, Dogfunk.

“I believe Sherpa has a lot to offer the buyers that attend the Snow Show,” said Terri Reade, Sales Manager at Sherpa Adventure Gear. “The Snow Show widens our exposure beyond the outdoor market. We know our users climb but they also ski powder, so we believe our technical winter sports apparel, hand knit sweaters and accessories will really appeal to the snow sports market.”

The annual SIA Snow Show is where influential and visionary snow sports brands connect with leading retailers, resorts and media to unveil their latest innovations, exchange ideas and build relationships that shape the industry.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2015 SIA Snow Show is scheduled for January 29-February 1, 2015 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 2-3, 2015. For more information, updates, registration for the 2015 SIA Snow Show, visit

For more information regarding SIA Snow Show events, hotels/travel and exhibitors, go to: For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on TwitterFacebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at