Get access to everything we publish when you sign up for Outside+.
The Sustainable Clothing Brand Looks to Spread Awareness, Promote Engagement, and Motivate Action to Protect and Preserve our Nation’s Wild Places
Charlotte, NC – September 6, 2017
Turning shirts into activism, Recover Brands – the sustainable apparel manufacturer based in Charlotte, NC – is raising money and awareness for the National Park Foundation through the sale of their Protect Our Park shirt collection. The shirts – all made from Recover’s recycled plastic and recycled cotton blend – feature a unique print to remind us of the importance of preserving our National Parks.
“Protect Our Parks is a testimony to the right of all people to have these awesome public lands, and to how paramount that access is for individuals physically and mentally,” said Bill Johnson, Co-Founder of Recover. “We are passionate outdoors people, and our love of the outdoors and the environment is why we founded the company.”
Since 2010, Recover has diverted over 5 million plastic bottles by using them to make comfortable, fashionable, eco-friendly clothing. Consistent with this mission, the brand launched the Protect Our Parks campaign to spread awareness, promote engagement, and motivate action to protect and preserve all our favorite wild places.
“The outdoors is exercise, it’s beauty, it’s freedom. Everyone can participate,” Kyle Clark, Recover’s Operations Manager said. “Parks are important to me particularly as it’s kind of our time as a family. Almost every weekend we’re out.”
Recover’s goal is to sell 500 of their Protect our Parks shirts, all while raising money for the National Park Foundation, a nonprofit that designs programs to connect families and kids to parks in order to energize future stewardship. The brand did a similar campaign for Earth Day, ultimately raising over $16,000 for the Earth Day Network. Plus, their method of creating comfortable active apparel out of discarded plastic bottles and recycled cotton has resulted in a 35% reduction in greenhouse gas emissions, 66% reduction in energy consumption, and 55% reduction in water consumption over their competition. They also don’t use die in the creation of their shirts, opting instead to presort the plastic and cotton by color.
For more on Recover’s Protect Our Parks shirts, head to: https://recoverbrands.com/collections/protect-our-parks or watch their Protect Our Parks video: https://recoverbrands.com/pages/protect-our-parks.
Recover’s mission is to create the best, most environmentally friendly and socially responsible products possible, educating and inspiring those around us to live and work for a sustainable tomorrow. Recover uses recycled PET (plastic) and upcycled cotton to make its 100% recycled apparel. Just 8 plastic bottles make 1 shirt. Learn more at recoverbrands.com and join the conversation @RecoverBrands.
Natalie DeRatt / Carmen & Grace Communications / (828) 280-1910 / email@example.com