RedRam Merino Underwear – Natural Alternative for Outdoor Enthusiasts

Portland, Ore. – February 23, 2011 – Americans have a new, natural alternative to synthetic materials to keep them warm this winter. RedRam everyday thermal underwear for men and women is made from premium merino wool. The new range is ideal for hiking, snow sports, hunting, fishing, camping, sports spectating and any other cold-weather activities – even for wearing as a base layer while at work.

Garments in the sustainably-produced RedRam range include short-sleeve and long-sleeve tops, singlets, camis, leggings, boxers and boy shorts. Priced to offer excellent value for money ($29.99 – $57.99), RedRam underwear is available in Black, Snow and Lobster for women and Black, Navy, and Camo for men for Fall/Winter ‘11.

The advantage of premium merino wool in the outdoors is that the fibre is warm, soft, non-itch, lightweight and low-bulk. The exceptional warmth of merino allows wearers to enjoy the moment for longer when they’re taking part in their favourite winter sport.

Unlike synthetics, merino is naturally odour-resistant – with no added chemicals – and is highly breathable, to prevent clamminess and overheating during exercise. It dries fast and can be washed in the washing machine.

RedRam is a premium entry-level thermal underwear range that provides people with the chance to upgrade from their synthetics to a natural fibre.

The merino in RedRam garments is grown and manufactured in accordance with strict requirements on the treatment of people, animals and the environment.

RedRam is currently available at Gander Mountain and www.dogfunk.com, and will be available at many more stores from Fall/Winter ’11.

For more information visit www.redram.com.