New York, NY (January 20, 2017) January 20, 2017 will go down in history as Inaugural day in the United States. It also is the day Regina Imports, LLC launched their Inaugural (meaning 1st ever) website www.reginaimports.com. Founded in 1969 by Edwin and Susanne Blate, Regina Imports, LLC has grown to be the leading importer of Apres Ski Boots in North America. Importing footwear from Oscar Sport, Monteliana, Olang and Air On Feet, their goods are sold primarily through specialty retail stores in the Winter Sports Industry. This family run business has built a successful foundation of business for over 40 years…without a website until now. How did they build their business? The old fashioned way: relationships, trust and passion for winter sports and the outdoors. Be sure to stop by SIA Booth 1319 to see the new products from all the lines and to help celebrate this new milestone. All retailers can enter at the booth for a chance to win a pair of Oscar Sport Anna classic fur boots. Drawing will be held at the booth Friday at 5 pm.
Why launch a website now after so many years in business? According to matriarch and co-founder Susanne Blate, “Michelle and I felt it was time to tell the Regina story in a modern way and to add a new level of service for our retailers.” Regina Imports, LLC chose to work with Peter Pawlus from REPatron. Peter was referred to them by the Blate’s trusted friend and advisor Kerry O’ Flattery of Kerry O Sales.
“It’s always great to gain new customers by referral,” says Peter Pawlus, founder of REPatron. “In the Outdoor Industry it is all about relationships and when you get a referral, that’s a big deal. Bringing a storied and established company online for the fist time ever can be a little daunting at first. I was truly honored to help tell the Regina Imports story and to provide some cutting edge tools to their retailers and sales reps. The funny thing was Kerry referred me to them 5 years ago but I just got the call from them a few months ago saying “Ok, Now we’re ready.”
The fully mobile compatible website features a public digital catalog that shows a sampling of featured products and refers consumers to a listing of authorized retailers. The retailers and reps have access to the complete digital catalog in the Trade Only section of the website. The Trade Only section also contains the printable version of the catalog, price sheet & order form. There are pages that highlight each of the brand’s stories as well as a tradeshow listing where the Regina Imports products are shown regionally through their network of sales agencies.
Be sure to stop by SIA Booth 1319!
Located in Sarasota, FL, REPatron enables sales agencies and small brands in outdoor retail with marketing technology. While we started in just tech, we’ve evolved into full-on business & tech consulting (with implementation) for independent sales agencies & small outdoor brands.
About Regina Imports
Regina Imports LLC was founded in 1969 by Edwin and Susanne Blate out of their love for winter sports and the outdoors. Initially Regina imported various products from Switzerland and Italy for winter sports but it was not until their daughter Michelle was walking and skiing for the first time that the true vision of Regina was recognized. Michelle needed a pair of winter boots so a pair of white baby moon boots were gifted to her, they were made in Italy since no such product was available at the time in the United States. It was at that time Susanne and Edwin decided to look into importing winter après ski boots. Their search brought them to Montebelluna which was and still is the center for après ski boots. This is how Regina became what it is today, major importer of après ski boots made from fur, leather and other fine materials. All Regina products are designed and hand crafted in Italy.