REI Launches REIGoPlaylist.com

As winter approaches, outdoor enthusiasts everywhere are gearing up for the coming season. REI has launched REIGoPlaylist.com, a website offering the complimentary download of a 10-song playlist not found anywhere else, to inspire snow sports and music lovers alike.

The national outdoor gear and apparel retailer partnered with nine of the most recognized winter sports brands to create new music by some of today’s up-and-coming and hottest artists. REI teamed with Burton, K2, Marmot, Ride, Rossignol, Smith, Salomon, The North Face, and Völkl to develop a site offering a wide diversity of music. Bands featured on REIGoPlaylist.com are American Analog Set, Apples in Stereo, Au Revoir Simone, Eagles of Death Metal, Ohmega Watts, Persephone’s Bees, Quadrillion, Robbers on High Street, Saxon Shore and The Rentals.

“This rich online experience was created by people who share a passion for music and snow,” said Tom Vogl, REI’s vice president of Marketing. “Through a wide range of music, we hope REI Go Playlist gets new and current customers and members excited about the upcoming skiing and snowboarding season.”

Visitors to REIGoPlaylist.com may click on featured album covers to download free songs and wallpaper, and learn about the bands and winter sports brands. At launch, two music videos have been made available. Additional videos will be loaded in the coming months. Users can also access REI.com, sign up for REI email, and tell a friend about the complimentary offering. REI will post MySpace and YouTube pages in the coming months to complement the online experience.

REIGoPlaylist.com will be available through March 31, 2009.

About REI
REI is a national outdoor retail cooperative dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores – www.rei.com and www.REI-OUTLET.com – and an adventure travel company, REI Adventures. REI offers products from all of the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including its own line of award-winning outdoor gear and apparel. While anyone may join or shop at REI, members pay a one-time $20 fee and receive a share in the company’s profits through an annual member refund based on their purchases. As an active supporter of the communities in which it does business, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial contributions.