Press Releases

REI Unveils its Branded Fall 2011 Line to Outdoor Industry

REI (Recreational Equipment, Inc.), a national retailer providing quality outdoor gear and clothing, announced its new lineup of exclusive gear and apparel for fall 2011 during the Outdoor Retailer Winter Market tradeshow.

REI (Recreational Equipment, Inc.), a national retailer providing quality outdoor gear and clothing, announced its new lineup of exclusive gear and apparel for fall 2011 during the Outdoor Retailer Winter Market tradeshow. Available to members and customers in August of 2011, the co-op’s award-winning brand will help people get outdoors wherever adventure may take them.


REI’s Spruce Run jacket for men and Nevis jacket for women offers customizable temperature options with arms and hoods that can be unzipped and packed away in a hidden back pocket. These jackets use Pertex® Microlight Eco shell fabric to excel as an outer layer in cold, dry weather or for use as an insulating layer under a shell in wet weather. The jacket also uses PrimaLoft® Eco, an earth-friendly insulation that combines 50 percent recycled material with PrimaLoft virgin fibers to create high loft, low weight, breathability and thermal efficiency. Price: $169

The REI Salix jacket collection for men, women and kids blends urban style with waterproof and windproof technology to withstand fierce backcountry weather. The adult Salix Jackets use Primaloft Eco insulation that dries fast and insulates when wet. Price: $199; kids’ version: $84.50

REI’s Centre Peak soft shell jackets for men and women are stretchy and breathable. These jackets feature the new waterproof Polartec® Power Shield® Pro, a three layer laminate soft-shell fabric that breathes well, insulates, blocks wind to 55 mph and repels rain. Price: $199

Now made with Polartec® Thermal Pro® fleece, REI’s new Woodland vest and jacket for men and women offers a soft, warm and comfortable layering option at a great value. Price: $39.50–$49.50

REI’s new Merino Wool tops for men and women are exceptionally soft fine-gauge merino wool at a tremendous value. These pieces can be worn next-to-skin or as part of a layering system, and are ideal for outdoor pursuits or inside in the office. The non-itch merino wool is warm, breathable, dries fast and resists odors. Price: $79.50–$89.50


Made from recycled polyester, this ecoSensitiveâ„¢ long sleeve Fleet Hoodie for men includes a hood that fits snugly to prevent cold air from entering or cords from flapping around when running, a zip mock neckline for coverage in inclement weather, thumbholes for warmth and a headphone portal. Price: $49.50

REI’s 2011 Sariska Collection is a full line of yoga clothing that transitions easily to workout and weekend wear. This feminine, functional line is made of silky yet supportive fabric that provides four-way stretch for deep yoga poses. Quick wicking, fast drying and breathability add to the list of functional fitness benefits. Price: $42.50–$59.50

Packs and Luggage

REI’s Pinnacle 35 & 50 liter mountain packs are climbing specific, but versatile enough for a variety of activities from a quick summit scramble to a backcountry overnight ascent. The 35 liter daypack can be used for multi-pitch cragging, or even the occasional winter backcountry approach. The 50 liter version offers extra room for overnight trips or when gear is bulkier. Both packs are unisex. Price: $129–$149

REI’s Stratocruiser luggage collection is available in 18, 22 or 25 liter sizes. Rugged details like a sturdy telescopic pull-handle, quality wheels and housings, and tough 100 percent Cordura® nylon fabric, allow these bags to withstand rough adventures. This rolling bag collection includes removable daypacks with interior padding for electronics, and built-in straps (22/25) that can be zipped-out and worn like a pack if preferred. REI’s Stratocruiser 18 or 22 is sized just right for an overhead bin. Price: $149–$249

Important documents travel incognito when tucked into REI’s Travel Accessories Collection. Made from tough Cordura® nylon and offered in subdued, conservative colors, these carriers are loaded with organizational details and thoughtful pocket placement to keep everything handy and organized in transit. Price: $16.50–$49.50

About REI Gear & Apparel
REI’s in-house team designs and develops award-winning gear and apparel for camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation. The REI and Novara brands are sold exclusively through the co-op’s retail stores, online at and through its catalogs.

About REI
REI is a national outdoor retailer dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.