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Press Releases

Reinhold Messner and Sasha DiGiulian Emcee Outdoor Inspiration Awards

Award Nominations Being Accepted Through December 16, 2011

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I Ling Thompson, Outdoor Industry Association


Eleanor Sachs, CGPR

781.639.4924, ext. 113

Mountaineer Reinhold Messner and adidas Outdoor Athlete Sasha DiGiulian to Emcee OIA Outdoor Inspiration Awards Presented by adidas Outdoor Jan. 20 at ORWM

Award Nominations Being Accepted Through December 16, 2011

Boulder, Colo., November 3, 2011
– World-renowned mountaineer Reinhold Messner and adidas Outdoor athlete and 2011 International Federation of Sport Climbing World Champion Sasha DiGiulian will officially kick off the Outdoor Industry Association Outdoor Inspiration Awards ceremony on Friday, January 20, 201,2 at Outdoor Retailer Winter Market at the Capitol Theater.

Outdoor Industry Association created the Outdoor Inspiration Awards to celebrate individuals and companies that inspire people to appreciate and recreate in the outdoors. The nominations can be submitted online at through December 16, 2011.

“The combination of Reinhold Messner, a climbing icon, and Sasha DiGiulian, representing the next generation of the sport, serving as co-hosts is a homerun,” said Greg Thomsen, managing director for adidas Outdoor North America, the sponsor behind the OIA Outdoor Inspiration Awards. “We are looking forward to recognizing another inspirational group at this year’s event. It is important to look at where climbing has been and where it is going. Reinhold and Sasha will bring tremendous energy to this great event celebrating the outdoors.”

Messner is renowned for making the first solo ascent of Mount Everest without supplemental oxygen and for being the first climber to ascend all fourteen “eight-thousanders” (peaks over 8,000 metres (26,000 ft.) above sea level). He has written more than 60 books about his experiences as a world-class mountaineer and has traveled the world as a passionate outdoor ambassador.

DiGiulian is an up-and-coming 19-year-old World Champion climber from Alexandria, Va. who is a US National Champion and has successfully tackled the hardest-rated climb ever by a North American woman.

“Last year, we received an amazing group of individual and company nominations for the inaugural OIA Outdoor Inspiration Awards,” said Frank Hugelmeyer, president and CEO of Outdoor Industry Association. “The OIA Inspiration Awards ceremony is the perfect time to remember why we are in the outdoor industry and to recognize those who give so much back.”

Winners will be selected by a panel of outdoor business and community leaders from a diverse group of finalists across three categories:

  • Person – employee, volunteer, customer, athlete, teacher, leader, etc. – one person who has motivated and inspired others to enjoy, participate in and support outdoor activities.
  • Group – community, school, fund raising group, guide service, product development team, sales force – two or more who have come together to get great things done, and get even better things started.
  • Company – companies can inspire us in much the same way as an individual or group through their dedication to outdoor efforts that have a commercial or business-oriented framework. All companies being considered need to be for-profit entities (i.e. retailer, manufacturer, supplier, etc.).

In 2011, the OIA Inspiration Award winners were Martin Fox, Center for Global Leadership; First Descents; Mountain Mama; and REI.

Outdoor Industry Association

Based in Boulder, CO, Outdoor Industry Association® is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information go to or call 303.444.3353.

adidas Outdoor

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. adidas Outdoor began in the 1970’s with the creation of the first light trekking shoe for climbing legend Reinhold Messner for his first Everest ascent without oxygen in 1978. That tradition continues today with products influenced by Messner and Alexander and Thomas Huber, the extraordinary brothers who consistently inspire the climbing community with their bold adventures in a unique style that is light and fast.