Gear Cuts' Report Provides Insights to Product Video Use Within the Outdoor Industry
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Report Provides Insights to Product Video Use Within the Outdoor Industry
Gear Cuts Finds 39.9% of Product Pages are Using Product Videos
Durango, CO, July 7, 2015 –
Gear Cuts, a specialty video production company that creates ecommerce product videos for clients in the outdoor, cycling and snow sports markets, has released a new industry report that looks into the use of product videos in these markets. The report, which reviewed 15 companies of various sizes, 1000+ videos and 2400+ product pages found:
- 39.9% of products over $50 include a video on their product page
- The average video length was 88.74 seconds long
- 77% of product videos include a spoken description explaining product features
Gear Cuts is releasing the full results of their study for free on their website at gearcuts.com/report.
“Product videos are an increasingly important part of a cohesive ecommerce strategy,” said Ron Rod, founder of Gear Cuts. “We wanted to create a report that looked at how product videos are currently being used across the industry. We have noticed across all markets that there has been an uptick in the use of product videos, and customers are relying more and more on these videos to make their online buying decisions.” As the direct-to-consumer, ecommerce channel increases in importance for apparel and equipment brands, video will play a crucial role in earning the customer’s dollars.
About Gear Cuts
Based in Durango, Colorado, Gear Cuts is a video production studio that creates product videos for ecommerce sites for companies in the outdoor, cycling, and snow sports industries. Their portfolio is available at www.gearcuts.com. The team at Gear Cuts has worked in product design & development as well as marketing at companies like GoLite, Pearl Izumi, and Trek Bikes. This background gives them a unique insight into the details that set products apart. For more information, contact Ron Rod at ron@gearcuts.com or at 720.739.0011.
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