ReusableBags.com Signs Backbone Media to Handle Public Relations

ReusableBags (reusablebags.com), a leader in driving mainstream society to reduce consumption of use-and-toss items has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts.



Launched in 2003 and based in Chicago, ReusableBags quickly established itself as the preeminent website dedicated to the promotion and use of reusable shopping bags as a pragmatic solution to over-consumption of single-use plastic shopping bags. It has grown to hundreds of reusables in over 30 new categories, promoting reusable water bottles, lunch items, home goods and more. Also launched in 2003, the ACME Bags™ proprietary line of over 40 reusable bags is critically acclaimed as practical, stylish, durable, and innovative.

“Backbone has a well-established presence in the sustainable market, successfully managing like-minded clients such as 1% For The Planet, and Klean Kanteen. This is a natural culture match for us,” comments CEO and Founder Vincent Cobb.

As a resource hub, ReusableBags spreads awareness by educating consumers with facts on wasteful consumption, and provides news, reviews and trends from around the world on the global push to reduce consumption. Its store offers a wide range of products designed to help consumers reduce and reuse.

“ReusableBags is not only an e-retailer, but an authentic source for news, advocacy and education about the need for reducing plastic waste. Working with focused, credible brands that walk the talk has become a Backbone priority,” explains Nate Simmons of Backbone Media. “There is a great need for the products ReusableBags offers and beyond that on an educational basis in terms of working to change excessive consumer habits.”

ReusableBags has enabled 190,000+ customers to reduce their consumption of use-and-toss items by more than 700 million. Recognized as a leader and innovator, ReusableBags won Co-Op America’s prestigious Green Business of the Year People’s Choice Award in 2007 and – among many others – has been featured in NPR’s Marketplace, The New York Times, The Wall Street Journal, Oprah, and was endorsed in Al Gore’s An Inconvenient Truth. ReusableBags is also an authentic triple bottom line company, supporting Fair Trade practices and donating 1% of all sales via 1% For The Planet.

For more information go to www.reusablebags.com