Revo Announces Launch of Alexandra Cousteau Signature Sunglass Collect

04.01.2011– Foothill Ranch, Cali.- Performance eyewear brand, Revo, today announced it will offer a limited edition Alexandra Cousteau Signature Sunglass Collection, available exclusively on Amazon.com.



The collection will be made up of five style and frame combinations.Twenty dollars of the proceeds from the sale of each pair will go to benefit Blue Legacy International, the non-profit water advocacy organization founded by Alexandra Cousteau in 2008. Blue Legacy International will distribute funds collected to local watershed restoration projects.



“Blue Legacy works to drive conversation and action on water. We leverage traditional filmmaking and new media to connect mainstream audiences with the people, places and systems affected by critical water issues,” said Cousteau. “We are proud to partner with Revo, a brand that combines sustainability and innovation to design and create great products, and to offer this new collection exclusively through Amazon.com, an ideal platform for connecting everyday consumers with water issues. At Blue Legacy, we believe innovation and better practices and products are key to how our generation makes a difference on environmental issues. We are excited to team up with consumers in making a difference through the projects supported by this collection, and we celebrate the commitment Revo continues to demonstrate for water issues.”



Each pair sold will come with a custom Blue Legacy microbag as well as Alexandra’s signature etched onto the lens. The five styles that will be available in this limited edition offering are: Mooring, Overhang, Highside Large, Grand Sixties and Transom Titanium. 



Product Details:

Mooring-Polished Black w/Cobalt Lens (MSRP: $169)

Overhang-Polished Black w/Cobalt Lens (MSRP: $169)

Highside Large- Matte Black w/Cobalt Lens (MSRP: $199)



Each of the above feature:

• Revo high contrast polarized Serilium™ lenses

• Revo Re-Use™ or Eco-Use™ frame material with Motion-Fit™ system

• Element Shed™ Hydrophobic and Anti-Reflective Lens Coatings

• Hydrophilic nosepads and earsocks (except the Highside Large)

Grand Sixties- Matte Black w/Cobalt Lens (MSRP: $219)

• Revo high contrast polarized Crystal™ lenses
• Revo Re-Use™ or Eco-Use™ frame material 

• Element Shed™ Hydrophobic and Anti-Reflective Lens Coatings

Transom Titanium- Polished Black w/Cobalt Lens (MSRP: $259)

• Revo high contrast polarized Serilium™ lenses

• Element Shed™ Hydrophobic and Anti-Reflective Lens Coatings

• Lightweight titanium frame with spring hinges and Motion-Fit™ system

• Hydrophilic nosepads and earsocks



Each style included in the collection will feature the Cobalt lens. This lens offers a neutral profile optimized to the color profiles of water – the perfect fit for this signature collection. All Revo sunglasses are high-contrast polarized and block 100% of UVA, UVB and UVC light. They also come standard with backside anti-reflective coating and front side Element Shedâ„¢ coating to ensure that all moisture, dirt, and oil roll off the surface of the lens. 



“Alexandra’s lifelong dedication to the protection of our world’s water aligns with Revo’s efforts to support causes with ecological and humanitarian aims,” stated Julie Schaffner, Revo Brand Director. “We are proud to support this project, and support Alexandra’s work as one of Revo’s Brand Ambassadors. This collection provides both Revo and Amazon.com the opportunity to support the work of Blue Legacy International worldwide, and to make a difference.

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Exclusive availability on Amazon.com begins on Earth Day, April 22nd. For more information about Revo and Alexandra Cousteau, go to www.Revo.com/alexandra. 



About Revo

In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available. Conscious of the world’s social and ecological challenges, Revo strives to act responsibly. Revo’s Eco Collection features eyewear made from Revo Re-Useâ„¢, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Useâ„¢, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.