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REVO Pairs Premium Sports Performance With Iconic Heritage Designs
NEW YORK CITY (Sept. 2, 2014) – REVO, maker of the original performance sunglass, is expanding its product offering with the addition of five reengineered lenses and 14 new frame styles. REVO’s Fall 2014 line of sport-inspired performance sunglasses provides customers with exceptional visual clarity and style for any adventure.
“Our reengineered optics are specifically tailored to enhance the way our customers see the assorted environments in which they live, work and play,” states Cliff Robinson, Co-President of B. Robinson, which manufactures REVO Sunglasses under an exclusive license agreement with parent company Sequential Brands Group Inc. “In pairing those exceptional optics with new sport, fashion and heritage styles, REVO’s product line is more diverse and functional than ever before.”
Building on its rich brand heritage of offering the world’s clearest and most technologically advanced lenses, the reengineered REVO Light Management System™ features a series of five polarized lenses that focus and filter ambient light for elevated contrast in all conditions. Blue Water, Green Water, Terra, Graphite, and Open Road lenses are available in Serilium™ or Crystal ™ construction for the highest level of protection possible. With the introduction of an Rx program, many of the new REVO frame styles are available with prescription lenses.
REVO more than doubles the size of its frame collection with the Fall 2014 release, which includes vintage and classic styles, as well as designs inspired by NASCAR racing star Danica Patrick. Highlights of the new line include the retro styled Phoenix, the triple-injected Huddie, and the Danica-inspired Relay.
Sport performance meets heritage design in the new REVO frames, making them perfect for the style-conscious consumer looking for a bit of adventure. The new REVO frames and reengineered lenses will be available for purchase at Sunglass Hut and specialty retailers worldwide, and for the first time on REVO.com, in October 2014.
Founded in 1985, REVO quickly became a global performance eyewear brand known as the leader in polarized lens technology. REVO sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, REVO continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. REVO is a wholly-owned subsidiary of Sequential Brands Group Inc. and is manufactured under trademark license by B. Robinson, a leading manufacturer and distributor of luxury eyewear.