Revo Introduces New Fall Active Sunglasses BEARING and HEADING

08.01.2011– Performance eyewear brand, Revo, today announced the introduction of two new active lifestyle sunglasses, BEARING and HEADING. Both styles feature a new spring hinge technology, enhancing fit and performance. Additionally, Revo will be releasing two current best selling styles, MOORING and OVERHANG, with Revo’s recently launched Water lens.

Designed to wrap around the face and block ambient light while providing maximum visibility, both BEARING and HEADING are perfect for an active lifestyle. These nylon styles feature a flush mount spring hinge within the frame that provides a consistent snug fit for maximum comfort across a wide array of head sizes. This hinge (most commonly used in prescription/ophthalmic eyewear), is used to prevent the frame from stretching over time, or over extending when opened – which would distort the original fit. These new releases will be available with the Water lens, as well as with Revo’s bronze and graphite lens options.

“Fit and performance are important in eyewear design, especially to the wearer looking for eyewear to enhance their favorite outdoor activity,” stated Julie Schaffner, Revo Brand Director. “The inclusion of premium features like the flush mount spring hinge in Bearing and Heading is an exciting evolution in Revo’s product line. Providing enhanced all day fit and comfort, this is ideal for anyone venturing out to enjoy the world around them.”

BEARING and HEADING offer Revo’s premium lens and frame technologies, including:

LENS:
• Revo High Contrast Polarized lenses block glare while maintaining industry leading clarity
• Revo Serilium™ lens material that filters out 100% of UVA/UVB/UVC & harmful blue light up to 400nm
• Element Shed™ Hydrophobic/Oleophobic and Anti-Reflective lens coatings
• 8 ¾ – Base Taper Corrected lens technology eliminates optical distortion
• Available with Authentic Revo prescription lenses (+2.00 through -3.00 combined power)

FRAME:
• Revo Eco-Use™ frames are precision molded from Eco-Conscious materials
• Motion-Fit™ system balances pressure points to provide an extremely comfortable fit that stays in place during activity
• Hydrophilic Nose Pads provide a secure fit and increase grip when active
• Metal Spring Hinge with flush mount technology provides a consistent snug fit for maximum comfort across a wide array of head sizes

Pricing for the Bearing and Heading will retail at: MSRP $189.00.

BEARING, HEADING, MOORING and OVERHANG will compliment the popular styles currently offered with the Water lens – GUIDE, WATERWAY, BACKBAY and STERN. Through exhaustive research and development, Revo has engineered the Water lens to eliminate glare while adjusting for the blues that are reflected in and around water, allowing the wearer to see more naturally balanced colors. The result makes the Water lens perfect for applications including fishing, boating, stand up paddleboarding, kayaking, and recreational beach or lake use.

“The success of the Water lens launch earlier this year has shown us that there was a need for a product like this in market,” stated Schaffner. “Now is the perfect time to introduce Bearing and Heading with the Water lens, as well as Overhang and Mooring, to compliment the line.”

For any additional information needed on Revo’s Water lens technology please go to: Water Lens Technology Release


About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available. Conscious of the world’s social and ecological challenges, Revo strives to act responsibly. Revo’s Eco Collection features eyewear made from Revo Re-Useâ„¢, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Useâ„¢, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.