Revo Sunglasses Partners with Tahoe Stand Up Paddleboards (SUP)

07.18.2011– Foothill Ranch, Calif. – Performance eyewear brand, Revo, today announced a partnership with Lake Tahoe-based, Tahoe Stand Up Paddleboards, one of the top SUP manufacturers in the industry.

The two brands have aligned for the Tahoe EXPLORE Project, a new short-film series inspiring stand up paddleboarders to use the sport as a way to explore global destinations as well as their own backyards. Revo will serve as the official eyewear sponsor of the Project.

“We were drawn to Tahoe SUP given their focus on touring, expeditions and the environment,” said Julie Schaffner, Revo Brand Director. “Enjoying and protecting the world around us through adventure, travel and environmental consciousness are all themes that run deeply through Revo’s DNA. Both Revo and Tahoe SUP believe that it is important to get out and explore your surroundings and take the time to truly appreciate them.”

Revo’s 100% polarized eyewear collection is designed for an active lifestyle, from a styling, fit and performance perspective. These attributes, paired with the brand’s new Water lens, specifically tuned for use in water environments, make it the perfect compliment to SUP activity. The Revo Water lens eliminates glare while adjusting for the excess blues and greens that are reflected in and around water, allowing the wearer to see more naturally balanced colors in water environments.

This partnership with Tahoe SUP marks Revo’s dedicated entry into the stand up paddle community. The company’s new Water lens positions Revo to legitimately offer a relevant, performance focused lens that will enhance every paddler’s experience out on the water.

Revo and Tahoe SUP will kick off their partnership with the film premier of the Catalina Island EXPLORE episode during the Outdoor Retailer Summer Market Tradeshow in August 2011 in Salt Lake City, Utah. The premier will take place at Pierpont Place Friday, August 5th at 7pm.

About Revo
In 1985, Revo began as a small sunglass brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. Today, Revo continues to build on a rich tradition of technology and innovation by creating the clearest and most advanced high contrast polarized sunglasses available.Conscious of the world’s social and ecological challenges, Revo strives to act responsibly. Revo’s Eco Collection features eyewear made from Revo Re-Useâ„¢, a frame material made from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Useâ„¢, a sustainable take on traditional plastic made from the seed of the castor bean plant in place of widely used petroleum-based nylons. Designed for the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX ; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear.

About Tahoe SUP
Lake Tahoe. A place of balance where crystal clear water is cradled inside the peaks of the Sierra Nevadas. The perfect birthplace for a company centered on balance in life and on the water. Tahoe SUP is leading the revolution of Standup Paddle touring on lakes, rivers and oceans and has acquired a large global dealer base. The quality and innovation of its boards and products is connecting people with the world around them and opening the doors of adventure. Each Tahoe SUP model features displacement hull technology, developed from research with the Tahoe SUP Race and Explore Project Team. The stability of the boards combined with the displacement hull and added volume for carrying cargo, provides the opportunity to explore and go on tour. Tahoe SUP supports a healthy and clean environment and is committed to providing the best customer experience on and off the water. To see the complete line of Tahoe products including composite boards, paddles, rash guards and accessories, go to tahoesup.com.