Revolutionary New Device to Transform Health, Fitness & Weight Loss Industries

A new patented and clinically tested weight loss device, the BioTrainer(TM) Exercise Monitor, finally resolves a fundamental issue in the war on obesity — measuring all daily physical activity and accurately converting that data into the number of calories burned. Until now, a truly reliable or standardized tool for monitoring overall daily physical activity has eluded the health, fitness and weight loss industries, especially one that fosters motivation. The BioTrainer, using technology developed through a multimillion dollar grant from the National Institutes of Health (NIH), satisfies this vital need in the form of a discreet 1 1/4 oz electronic device worn on the hip. It is the central component of the BioTrainer Weight Loss System(TM), which combines proper diet and exercise with consistent caloric monitoring to achieve optimal and long-term weight loss results.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060105/FLTH009 )

Media, medical, and government-funded reports increasingly tout the combination of proper diet, exercise and caloric monitoring as the most promising approach to halting the U.S. obesity epidemic, and the BioTrainer is the first affordable and truly accurate way to measure the caloric burn facet of this equation. “This is the final answer to monitoring our overall wellness,” says prominent marketing entrepreneur Patrick Cioffi, Jr., CEO of Premier Partners Marketing who owns the exclusive world-wide distribution rights for BioTrainer. “Before now, we only knew how many calories we consumed. Now, we know how many calories we burn.”

The 2005 U.S. Dietary Guidelines now include monitoring of calorie intake and calorie burn as vital components of a successful weight control program, even as vital as diet and exercise. “Despite the proven benefits of physical activity, more than 60% of America’s adults are overweight and do not get enough physical activity to maintain a high degree of overall wellness,” says Dr. G. Welk of the University of Iowa. “According to the National Center for Health Statistics, about 300,000 people die each year in the U.S. from obesity and inactivity related diseases such as heart disease, stroke, and diabetes. Through clinical studies, the BioTrainer has proven to help motivate and promote increases in daily exercise, which in turn helps individuals keep weight off and improve their overall physical well-being.”

Clinical studies were conducted in conjunction with Johns Hopkins University, The Cooper Institute, and the American Psychiatric Association and were published in medical publications including the Journal of the American Medical Association proving that, when using the BioTrainer, individuals are encouraged and motivated to exercise and maintain weight loss.

“With government and educational agencies ramping up for a full assault on the national obesity epidemic, there couldn’t be a better time to release a product like the BioTrainer Weight Loss System into the health, fitness, and weight loss markets,” says Cioffi. “With so many crucial clinical studies proving its effectiveness, the potential for BioTrainer to be the linchpin in this very difficult battle against obesity is eminent.”

The ultra lightweight device, virtually weightless (weighing only 1 1/4 ounces), couples a patented super-microprocessor and a sophisticated tri-axis accelerometer sensor — the same type of sensor that NASA uses to measure the body movements and physical activity of astronauts during space flight. Besides its easy clip-n-go operation (user only enters clock and body weight), BioTrainer features a 9-day memory and large reversible LCD display. As an added feature, BioTrainer also measures “Time in Motion,” a daily measurement of exactly how long a user spends being active over an entire day.

Now available online at http://www.biotrainerusa.com/ , The BioTrainer Weight Loss System retails for $49.95 and will be sold at mass merchants and sporting goods retailers through Sportline. Premier Partners Marketing will offer state and regional distribution opportunities as well as independent distributorships worldwide. The BioTrainer Weight Loss System will be introduced internationally in 2006.

For clinical studies, reports by the NIH, product photos and company information, please visit http://www.biotrainer.info/ .

The BioTrainer(TM) exercise monitor, part of the BioTrainer Weight Loss System(TM), is a revolutionary new weight loss aid that measures physical activity, calories burned and how long the user has been active. Patented and medically tested, this unique “Daily Lifestyle” exercise monitor is clinically proven to motivate and encourage individuals to stay active, lose weight and keep it off. Besides easy clip-n-go operation, it features a 9-day memory, large LCD display, and no programming is required other than entering your weight. For more information visit http://www.biotrainerusa.com/