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Press Releases

Reynolds Celebrates Spring with Mountain Promotion

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Sandy, Utah – April 2, 2015 Reynolds Cycling announced today that it will be extending an additional margin to authorized dealers to kick off spring mountain biking season. The promotion lasts throughout April and is focused on the MTB products in the line.

Qualifying Reynolds dealers will receive an enhanced margin on all mountain line orders shipped during the month, including all in-stock models of BLACKLABEL, Summit Carbon and R-Series wheel sets.

“This special promotion both celebrates the start of the season and supports our valued network of dealers,” said Lori Barrett, Reynolds Domestic Sales Manager. “We’re also excited for the opportunity to introduce more consumers to the Reynolds mountain product line for this season.”

Qualified Reynolds dealers are encouraged to contact their sales representative to take advantage of this spring opportunity.

About the mountain wheels:

BLACKLABEL combines Reynolds’ unsurpassed tubeless ready MR5 carbon fiber rim construction with precision DT Swiss 240s Center Lock® Hubs resulting in premium, purpose-built wheel sets that exceed expectations of weight, stiffness, acceleration and control.

The Summit Carbon Series features 27.5 and 29-inch wheels that deliver true performance across a full range of mountain bike disciplines. A proprietary tubeless ready MR5 full carbon clincher rim construction means light weight and strength.

The MTN R-Series is Reynolds’ aluminum alloy collection of mountain bike wheels designed around your preference of All Mountain/Enduro or XC/Marathon riding. These wheels are built with 6061-alloy rims, and provide a great riding and racing upgrade while keeping value in mind.

About Reynolds Cycling:

Reynolds Cycling engineers and manufactures premium carbon composite and alloy bicycle wheels sold in more than 48 countries worldwide. Reynolds has an unwavering dedication to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, Reynolds brought the first all-carbon fork to market. Two decades later, Reynolds Cycling remains committed to making the best, lightest and fastest wheels available, proven both in the lab and under the saddles of the world’s top cyclists and triathletes. For more information, visit

Media Contact:
Marjory Elwell
Verde Brand Communications
(970) 259-3555