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Ride for Racial Justice Announces Ride and Fundraising Event in Boulder


BOULDER, Colo. (July 23, 2020) – Ride for Racial Justice today announces its second ride-event to rally support in the fight against systemic racism in the sport of cycling and beyond. The full-day event on August 2, 2020, seeks to engage in meaningful conversations and celebrate diversity through the freedom of the bicycle while raising funds for its mission. The August ride comes on the heels of the organization’s inaugural Ride for Racial Justice rally that took place in June with over 150 passionate cyclists supporting its newly founded mission.

“The modern-day movement for racial justice has garnered national and international support through powerful protests and demonstrations”, said Ride for Racial Justice co-founder, Marcus Robinson. “Yet now is the time for a strategic push for lasting change in cycling through our mission—changing social norms with government and industry policies while advocating for education and greater representation. Our Boulder event is our next key step as an organization to raise awareness and funds for our programming in what will be a monumental day.”

Ride for Racial Justice was founded in June 2020 by longtime friends and cyclists Marcus Robinson and Neal Henderson. The organization focuses on ensuring access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism at its core. Ride for Racial Justice also seeks to enhance BIPOC leadership and infrastructure in cycling through public advocacy and brand lobbying so that all cyclists can feel safe when in the saddle.

The Ride for Racial Justice event will take place on a safely marked 10-mile route from 7 a.m-7 p.m. and will start and end at the Stazio Ballfields in Boulder. Participants are asked to wear a facial covering and bring a helmet. The ride will be dispersed, meaning cyclists can ride the route anytime throughout the day. A socially-distanced community rally, led by the organization’s founders, will commence at 10 a.m. at the start line. These measures will collectively ensure the well-being of the community during the COVID-19 pandemic.

The event is free to attend and participants are encouraged to donate to Ride for Racial Justice to help complete its process of filing for non-profit 501(c)3 status. Individuals can donate by securing their ticket at the event registration page, at the event itself, or by sending a donation via Venmo to @rideforracialjustice.

For more information about Ride for Racial Justice please visit rideforracialjustice.org.

Please direct Ride for Racial Justice media inquiries to Massimo Alpian at ride4justice303@gmail.com.

About Ride for Racial Justice

Founded in Denver in 2020, Ride for Racial Justice rides towards an equitable future for the sport of cycling through the power and freedom of the bicycle. Our mission is to ensure access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism. Through advocacy and lobbying, we work to enhance BIPOC leadership, voices, experiences, community and infrastructure in cycling, from global brand to local events. The way forward is together, in solidarity. 

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