Press Releases

RIDE Snowboards Drops Episode 1 of “Built to Ride” Web Series

SEATTLE (Oct. 7, 2014) –Today’s the day … buckle up.

To fuel the stoke for the coming winter season and fire-up passion for slashing snow, RIDE Snowboards is dropping Episode 1 of the fresh, new “Built to Ride web series. The authentic, four-part video series features RIDE athletes shredding pow, urban landscapes, and everything in between all around the globe – from North American to Japan. A new episode will drop every two weeks starting today, and can be watched on RIDE’s website.


Watch Episode 1| or

“The RIDE team is some of the best film kids on the planet! In this video series, you will get to travel the world and get to know the personalities behind these one-of-a-kind shreds! From pow to jumps to jibs to off-hill madness, this video series covers it all,” said Sean Tedore, Global Brand Director at RIDE.

The web series is a showcase of serious skill and cinematic greatness, and creatively documents the talent and lifestyle of RIDE’s kick-ass athletes. The series bear-hugs the sport of snowboarding by not only exploring different locations around the world, but also exploring the different styles of riding that speaks to RIDE’s diverse crew of riders. Episode 1 captures the RIDE team touring through the streets of Quebec City, slapping their stamp on sick terrain and taking hilarity to the next level.

The series includes RIDE’s: Alex Cantin, Alex Sherman, Hana Beaman, Austin Hironaka, Derrek Lever, Beau Bishop, and Todd Kirby. “Built to Ride” was filmed and edited by Tommy Little. Stay tuned, Episode 2 drops on Oct. 22.

Stop reading and go watch it NOW, HERE.

About RIDE Snowboards:

Team driven and authentically built by passionate individuals deeply rooted in snowboarding. RIDE connects snowboarders with an inclusive outlet to express their individuality based on heritage and style. With over 22 years of snowboarding history and products that truly stand the test of time, the RIDE plan is simple; surround yourself with the most bad ass influential individuals who love snowboarding and listen to what they say. Founded in Redmond, Wash., in 1992 and currently based in Seattle, RIDE is a worldwide leader in the snowboard industry. RIDE offers a full range of snowboards, boots, bindings & apparel. For the latest, please visit

MEDIA CONTACT |Keith Cozzens | Verde Brand Communications | | 970.259.3555 x122