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Press Releases

RIDE Snowboards Invades Snoqualmie in Episode 3 of “Built to Ride” Web Series

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SEATTLE (Nov. 6, 2014) – Donning Hawaiian shirts and trucker hats, the RIDE Snowboards crew unveils Episode 3 of the four-part “Built to Ride” web series. This time the sunny skies of Snoqualmie, Washington play host to the riders as they showcase their impressive riding skills and impeccable sense of fashion.


The RIDE athletes return in this episode after a wild ride through the streets of Japan in Episode 2. The crew leaves behind street rails and rooftops for a smooth flowing rhythm course at the Summit at Snoqualmie.


The course, designed by Austin Hironaka and Austen Sweetin, offers little room for error and stiff consequences. Five consecutive jumps progress from sweet and mellow to steep and serious, forcing riders like Todd Kirby and Hironaka to send it off each lip with precision and strict calculation.

This episode, like the previous two, exemplifies the crew’s eccentric personality and insatiable appetite for adventure. Whether jumping snowmobiles through fire or hucking 50-foot gaps, the riders in Episode 3 show us what it means to perform at the sport’s peak level.

The four-part “Built to Ride” web series showcases the combination of raw talent, drive, and lifestyle of RIDE athletes exploring different locations around the world. Episode 4, which drops on Nov. 19, brings the team to British Columbia for more powder, adventure and debauchery. A new episode launches every two weeks and can be watched on RIDE’s website.

The series includes RIDE’s: Alex Cantin, Alex Sherman, Hana Beaman, Austin Hironaka, Derrek Lever, Beau Bishop, and Todd Kirby. “Built to Ride” was filmed and edited by Tommy Little. Stay tuned for the fourth and final episode.

Snoqualmie awaits you HERE.

About RIDE Snowboards:

Team driven and authentically built by passionate individuals deeply rooted in snowboarding. RIDE connects snowboarders with an inclusive outlet to express their individuality based on heritage and style. With over 22 years of snowboarding history and products that truly stand the test of time, the RIDE plan is simple; surround yourself with the most bad ass influential individuals who love snowboarding and listen to what they say. Founded in Redmond, Wash., in 1992 and currently based in Seattle, RIDE is a worldwide leader in the snowboard industry. RIDE offers a full range of snowboards, boots, bindings & apparel. For the latest, please visit


MEDIA CONTACT | Keith Cozzens | Verde Brand Communications | | 970.259.3555 x122