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New, exclusive binding is inspired by Pro Team athlete Alex Cantin and his new film Encore.
SEATTLE, Wash. (Nov. 4, 2015) – RIDE Snowboards has teamed up with their Pro Team rider Alex Cantin and his Déjà Vu crew of colorful, talented riders to launch the new, limited edition RIDE X DÉJÀ VU Rodeo LTD binding. The exclusive, sleek, white and black bindings are now available in limited quantities and feature RIDE’s new, slightly stiffer Slimeback™ LTD highback technology, Aluminum Infinity™ Chassis System, and Wedgie™ Footbed for charging in comfort and style.
“We back everything about Déjà Vu – a group of friends who worked together to ultimately make one of the best snowboard films of the year,” said Tanner McCarty, RIDE’s marketing & team manager. “The binding is just a token of our appreciation for Alex and the crew, and what they do for snowboarding.”
After filming The Bandwagon in 2006, Cantin, and his crew of hard hitting French Canadian rail riders, knew they had something special. Years later they reunited to form Déjà Vu, a collaborative film production company, and produced their first film that collected Transworld Snowboarding’s Rider Poll 15 “Video Of The Year” award.
Riding the wave of fun, filming, and friendship, the crew launched their second film titled Encore, which was released last month and showcases the boys traveling, tagging rails, and slashing powdery stashes.
For the limited edition RIDE X DÉJÀ VU Rodeo LTD binding, RIDE and Cantin worked together to create the custom colorway and design on his preferred binding. The binding masterpiece will come packaged with a copy of Encore as well.
There’s very limited quantities of these beauties, so act fast and get yours now!
Check out the RIDE X DÉJÀ VU Rodeo LTD binding ($259.95) here: http://ridesnowboards.com/bindings/ride-x-deja-vu-rodeo-ltd
ABOUT RIDE SNOWBOARDS
Team driven and authentically built by passionate individuals deeply rooted in snowboarding. RIDE connects snowboarders with an inclusive outlet to express their individuality based on heritage and style. With over 22 years of snowboarding history and products that truly stand the test of time, the RIDE plan is simple: surround yourself with the most bad ass influential individuals who love snowboarding and listen to what they say. Founded in Redmond, Washington, in 1992 and currently based in Seattle, RIDE is a worldwide leader in the snowboard industry. RIDE offers a full range of snowboards, boots, bindings, + apparel. For the latest, visit ridesnowboards.com.
Media contact: Keith Cozzens | Verde Brand Communications | firstname.lastname@example.org | 970.259.3555 x122.