Rock Roselle Launches New Jersey on Kickstarter

Rock Roselle, a women’s mountain bike apparel company based out of Park City, Utah, launches Kickstarter campaign.

Park City, Utah, July16th, 2019 – Rock Roselle is excited to announce the launch of its Kickstarter campaign in efforts to seek funding for manufacturing of its Skylar Jersey, the first clothing item in a full line of mountain biking apparel designed specifically for women.

Rock Roselle was founded in Park City, Utah by local Parkite Tori Sowul. Tori is a passionate outdoor enthusiast, professional mountain bike guide, and entrepreneur. Tori founded Rock Roselle 3 years ago with the intention to create bike specific clothing custom designed for a women’s form, replacing awkward fits from mainstream brands, and offering a product that incorporates durable fabrics, protective coverage, breathability, and mountain inspired fashion.

Rock Roselle’s Kickstarter campaign is focused on debuting its bespoke Skylar Jersey which is anti-bacterial, odor resistant/wicking, offers UV protection, two way stretch, is fully breathable, and pilling resistant. The Skylar Jersey was developed using state-of-the-art 3D rendering that uses real life pattern and model measurements. 3D prototyping also provides true fit and style simulations, cuts down on waste by correcting fit issues early, and creates sizing based on market measurements. Rock Roselle chose 3D prototyping in developing the Skylar Jersey to guarantee size and fit was perfected prior to cutting cloth.

Deep at the core of Rock Roselle is a commitment to tread lightly and with intention. Weaved into the very DNA of the company is a devotion to source and produce apparel with respect to the environment and clothing makers. By crowdsourcing funds from Kickstarter, Rock Roselle will be able to fully manufacture the Skylar Jersey in the United States while continuing to develop its full line of apparel.

Rock Roselle’s aim is to design approachable, highly technical garments that are tailor-made for women with a perfect blend of femininity and strength. The company also has a strong social component that is integral to the brand. Rock Roselle welcomes every customer into its community where active women share both recreational passions with philanthropic values all tied to social good and environmental responsibility.

“Mountain biking is a journey and Rock Roselle wants to create pieces that help tell that story. We want to be there for every descent-inducing smile, band aid requiring crash, hike-a-bike adventure, and even your apres moments while sharing smiles and high-fives. We want to be a substantial and intimate part of every single gritty moment. Collectively, women are forces to be reckoned with. Individually, we are each smart, strong, and tenacious people. Rock Roselle wants our mountain bike apparel to mirror that inner, untamed heart. On and off the trail.”

About Rock Roselle

Rock Roselle is a brand specializing in the design, production and sale of women’s mountain biking apparel that has both on and off the trail appeal. Tapping into a white space in the market, our aim is to create an authentic brand story and product line that targets bikers ranging from enduro racers to new women entering the sport. The mix of approachable, highly technical apparel that is tailor-made for women with a perfect blend of femininity and strength is a true differentiator.

Contact:

Tori Sowul
Founder tori@rockroselle.com Office: 435-901-8674

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