ROI Announces Recipients of Piton Awards

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Kristin Carpenter
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ROI Announces Piton Award Winners


ASHVILLE, NC – Sept. 1, 2006 – Retailers of the Outdoor Industry (ROI), a buying group comprising independent entrepreneurial outdoor retailers, announced the recipients of its first-annual Piton Award in mid-August.

The Piton Award recognizes members who have made significant contributions to the group. This year’s awards were given to the members who founded ROI as well as those who have served on the organization’s Board of Directors. In the past five years, the ROI Board has worked hard to elevate the organization in terms of recruiting members, negotiating programs, and seeking feedback.

The board is currently tasked with ROI’s new focus, which will be unveiled over the next couple of months.

ROI’s 2006 Piton Award recipients are:

Charter Members
• Tom and Becca Valone of Great Outdoor Provision Company in Raleigh, N.C.
• Dave Baker of Summit Hut in Tuscon, Ariz.
• Joe Royer and Lawrence Migliera of Outdoors Inc. in Memphis, Tenn.

Founding Member
John Mead of A16 in San Diego, Calif.

Former Board Members
Scott Brown of Base Camp in Billings, Mont.
Bob Wade of Ute Mountaineer in Aspen, Colo.

About ROI:
Retailers of the Outdoor Industry, Inc., (ROI) is a corporation designed to serve the needs of retailers in the outdoor specialty industry. ROI was founded on the belief that the independent outdoor specialty retailer is the key ingredient to the future success of the outdoor industry.

ROI’s aim is to assist with increasing its members’ margins and opportunities through professional associations and services. By collectively combining its members’ knowledge, experiences and energies, ROI promotes the outdoor specialty retailers’ viewpoint for the benefit of its members and the industry as a whole.

For additional information, please visit www.roi-usa.com or call David Matz, 828-252-0969.