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Press Releases

Roll Massif adds Enchanted Circle Ride To Event Lineup

The Enchanted Circle Bicycle Tour will join Roll Massif’s eight other cycling sportives and offer an 85-mile and century ride on August 28, 2021, in Red River, NM

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Boulder, Colorado — April 27, 2021 — Roll Massif, a part of Outside Inc., and collection of Colorado-based cycling events, announced today the acquisition of the Enchanted Circle Bicycle Tour to its lineup for the 2021 season. 

The Enchanted Circle Bicycle Tour will take place on August 28, 2021, with an 85-mile and 100-mile ride through some of the most spectacular peaks in New Mexico along the Enchanted Circle Scenic Byway.

The course will start and finish in the Town of Red River, and travel through the Village of Questa, Town of Taos, Village of Angel Fire, and Village of Eagle Nest and peak at an elevation of 9,820 feet on Bobcat Pass.

Participants will have the opportunity to ride some of the most scenic areas in the southwest experiencing rewarding climbs, rolling hills, fast descents and hairpin turns. The tour includes full route support, stocked aid stations, music, food and libations. 

“We are thrilled to be expanding our cycling portfolio outside of Colorado to include a tour in New Mexico,” said Chandler Smith, Roll Massif Co-Founder and Director of Event Strategy. “Red River and the surrounding area offer a variety of terrain, amazing views and first-class hospitality.” 

What to expect:

  • Cost to ride: $80 – $115; includes t-shirt, meals and support
  • Where to register:
  • Date: August 28, 2021
  • Location: Red River, New Mexico
  • Estimated attendance: 350+

Roll Massif is a part of Outside Inc. the world’s leading creator of active lifestyle content and offers an all-access membership program, Active Pass. Enthusiasts can join Active Pass for a $99 annual membership fee and ride Enchanted Circle for free, plus get 25% off all other Roll Massif events, plus a one-year subscription to one of Outside’s premier magazine titles, like VeloNews, SKI, Backpacker or more, exclusive content, access to more events, films, courses, video tutorials, training plans and more. Learn more about Active Pass.

The Enchanted Circle Bicycle Tour, formerly the Enchanted Circle Century, was previously owned and operated by the Red River Chamber of Commerce with the support of the Town of Red River. The ride will start and finish on Main Street in downtown Red River. The event has been in existence for 40 years. Last year’s event was canceled due to the pandemic. 

“The Town of Red River is honored to be part of such an amazing cycling series as Roll Massif,” said Linda Calhoun, Mayor of Red River. “They will place the Enchanted Circle Bicycle Tour in front of a whole new group of cyclists and outdoor enthusiasts. Their long-standing tradition and professional expertise of hosting nationally recognized and successful bicycle events, will make this ride a “Bucket List” check-off; bringing new recognition and quantifiable economic impact to the Town of Red River.”  

The course travels through two New Mexico State Parks, by the Vietnam Veterans Memorial in Angel Fire and over Palo Flechado Pass and Bobcat Pass. Registration is now open at

Roll Massif sportives are made possible by Outside, VeloNews, Peloton, Primal and Skratch Labs.

About Outside

Outside Inc. is the world’s leading creator of active lifestyle content and experiences. Across web, print, podcast, social, video, and TV, our brands reach 70 million of the most active and influential consumers in the world every month. Our brands include: Outside Magazine, Peloton Magazine, Yoga Journal, SKI, BACKPACKER, VeloNews, OutsideTV, Gaia GPS, Climbing, Rock & Ice, Gym Climber, Trail Runner, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, NASTAR, athleteReg, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, The Voice, Vegetarian Times, VeloPress, VeloSwap, Paleo Mag, Beta, FinisherPix, and Warren Miller Entertainment. Pocket Outdoor Media is headquartered in Boulder, with offices in Denver, Carbondale, Easthampton (MA), Frankfurt, New York City, Ojai, San Diego, San Francisco, Santa Fe, and Toronto. Learn more at

Media Contact
Kristine Parker, 413-233-7860, 

Event Contact
Chandler Smith, 303-263-0082,

For sponsorship inquiries contact:
Ginna Larson, 303-859-7276,