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Press Releases

RootsRated Launches in NC with Great Outdoor Provision Company

Grassroots Outdoor Alliance Retailer Great Outdoor Provision Company Backs Retail-Curated Digital Recreation Guide

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Raleigh– Great Outdoor Provision Company, a proud member of Grassroots Outdoor Alliance, has partnered with RootsRated, a new, retail-sourced recreation guide to connect locals and visitors to the top outdoor recreational opportunities in each of its seven markets throughout North Carolina: Chapel Hill, Raleigh, Charlotte, Greenville, Greensboro, Winston-Salem, and Wilmington.

The RootsRated platform allows Great Outdoor Provision’s staff and ambassadors to author reviews of their favorite local recreational areas. By sourcing the content from GOPC, RootsRated provides locals and visitors to these North Carolina cities with the most authentic local knowledge of outdoor recreation in the area. Like all great local retailers, GOPC can tap into deep insider networks to provide people with much easier access to the outdoor recreation that locals know and love.

Great Outdoor Provision Minister of Culture Chuck Millsaps states, “Our greatest asset is the people who make up Great Outdoor Provision Co. From our owners, Tom and Becca Valone, to our buyers and managers, who represent a collective 100+ years of experience with our company – these are the folks that live and breathe the active outdoor lifestyle and share it so authentically with folks around them. As a result they represent a tremendous resource to answer the question of “where can I go play outside?”

RootsRated provided us with the opportunity to reach out to our staff and collect their “favorite trails” and share amongst ourselves and make these “hand-picked” destinations available to all of our customers. The RootsRated website creates an extremely efficient platform that allows our staff to share these resources via a simple and intuitive tool that allows the customer to find the best local destinations for their adventure. This process has allowed Great Outdoor Provision Co. to repurpose this information in a similar fashion on our own website which makes for great content in our social channels.”

By providing enthusiasts with a needed location-based utility, specialty outdoor retailers can increase the visibility of their long-standing local expertise and engage customers in a dialogue about their local outdoor community. “The service is an interesting prospect of customer engagement technology, because it gives people information that is relevant and personal,” states Fynn Glover, President of RootsRated.

“This is an important point to reiterate,” says Chuck Millsaps. “As a specialty retailer we survive through a craft of experiential storytelling that evokes the emotion and wander-lust of our customers. RootsRated is a terrific way to help tell one chapter of your company’s story. We’ve found it very beneficial to spend some energy developing this content-based approached to reach new customers and engender the loyalty of our current customers. More than discounts and promotions we feel that loyalty is generated when you provide something personalized and relevant to the customer. A memorable trip outdoors is probably the most valued experience we can offer.”

With mobile optimization, so that people can access great experiences from their smart phones, RootsRated will empower adventurous and thoughtful people to find the most memorable local experiences. With a lightweight layout and an intuitive navigation that allows users to discover experiences based on a desired activity or sport, the platform is a terrific resource for those who would prefer to bypass the sea of mediocrity on the web and quickly discover the most authentic local knowledge.

RootsRated is live in over 25 cities around the country. Visit the site at If you’re a retailer and would like to be involved with RootsRated, please get in touch.

Media Inquiries:
Fynn Glover
(c) 423.316.1776