Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

RootsRated Selected to Present at Venture Atlanta 2015

Get access to everything we publish when you sign up for Outside+.

Presenting companies highlight strength of Georgia’s technology community and further position the state as a hotbed of entrepreneurial activity and innovation

ATLANTA – September 16, 2015 – today announced that it has been selected as a presenter at Venture Atlanta 2015, Georgia’s premier event connecting technology innovation and investment capital, to be held October 20-21 at the Georgia Aquarium. The 32 early and later stage companies chosen to present reflect a wide range of technologies and diverse markets, while highlighting the innovation of Georgia businesses., founded in 2012, connects outdoor enthusiasts to the best outdoor experiences, hand-picked by outdoor retailers and their networks of local experts. By tapping local insights and knowledge, makes outdoor discovery simple, trustworthy and inspiring.

“To be in the company of these innovative businesses is an honor,” said Founder/CEO of RootsRated Fynn Glover. “We are thrilled to share the RootsRated vision and passion for outdoor discovery with this impressive group.”

Presenting companies and conference attendees will have numerous opportunities to network with regional and national venture capitalists and investors during the two-day event. Now entering its 14th year, Venture Atlanta has helped local companies raise more than $1.4 billion – a number that continues to grow. The conference provides an invaluable experience for entrepreneurs, resulting in funding, national investor exposure, unparalleled relationship building, and mentoring by successful technology executives.

“This year was one of the most competitive processes the Venture Atlanta selection committee has ever gone through,” said Philip Lewis, principal at Fulcrum Equity Partners, and Venture Atlanta board member. “The companies that made the final roster for 2015 represent some of the highest quality businesses the conference has ever showcased.”

To learn more about RootsRated, visit For additional information about Venture Atlanta or to view the conference schedule, please visit


RootsRated is a platform that connects people and brands through original content about the best outdoor experiences, handpicked by local outdoor experts and written by professional writers. RootsRated provides sponsored content and subscription-based content licensing to major brand partners in the outdoor, travel, and healthcare industries, including Marmot, Merrell, Outdoor Research, Utah Office of Tourism, BlueCross BlueShield of Alabama, and OrthoCarolina. As brands come under increasing pressure to act as publishers, RootsRated empowers marketers to engage in localized conversations through content that informs and inspires a healthy, outdoor lifestyle. Founded in 2012, the company is one of the fastest growing media platforms in the outdoor vertical. The team consists of 11 with 3 full-time engineers.

About Venture Atlanta

Venture Atlanta, Georgia’s technology innovation event, is where the state’s best technology innovators meet the country’s top-tier investors. As the region’s largest investor showcase, Venture Atlanta connects local entrepreneurs with venture capitalists, bankers, angel investors and others who can help them raise the capital they need to grow their businesses. The annual non-profit event is a collaboration of three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta Chamber and the Technology Association of Georgia (TAG). For more information, visit For updates, join us on LinkedIn, follow us on Twitter, and our blog

# # #