Rottefella to refocus resources to Nordic, telemark ski binding market
Rottefella AS, a leading manufacturer of bindings for Nordic skiing, this week announced that it will close Naxo AG, its wholly owned subsidiary that produces Naxo alpine-touring bindings.
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OSLO, Norway â€“ Rottefella AS, a leading manufacturer of bindings for Nordic skiing, this week announced that it will close Naxo AG, its wholly owned subsidiary that produces Naxo alpine-touring bindings. The move will allow Rottefella to refocus all of its resources on the Nordic and telemark skiing market, where it dominates ski binding sales worldwide and has introduced 13 new binding designs in the last five years, including the innovative New Telemark Norm (NTN) binding system.
â€œDespite strong sales and marketing support for Naxo since Rottefella purchased it in 2006, the bottom line is that Naxo hasn’t achieved the critical mass worldwide that we needed in a very crowded market,â€ said Torbjorn Ragg, Marketing and Sales Manager for Rottefella.
The upside of Naxo’s closing is that it will free up resources to help Rottefella re-double its focus on the core of its business, Ragg said.
â€œAnd that will help us continue to lead the market in innovations for Nordic skiing in all its forms â€“ racing, touring, backcountry and telemark,â€ he said.
For more information, please contact:
â€¢ Base Camp Communications: Dave Simpson, (307) 734-7575, email@example.com
â€¢ Marketing/Sales Manager for Rottefella: TorbjÃ¸rn Ragg, +47 90 66 00 74, firstname.lastname@example.org
Rottefella is a global leader in developing and manufacturing bindings for cross country, backcountry and telemark. Through its 80-year history, Rottefella has built its unique position by providing groundbreaking solutions and high-quality, attractive design. Rottefella products are protected by more than 90 patents.
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