Press Releases

Royal Robbins Announces Kevin Hobday as Southeast Territory Representative and Greg Fugate as Great Lakes Territory Representative

(Modesto, CA, June 2, 2015) – Royal Robbins®, a leading provider of outdoor and travel apparel, announces they have hired Kevin Hobday as Southeast Territory Representative, and Greg Fugate as Great Lakes representative.

Kevin was previously with White Sierra for 25 years, the last 10 of which as the vice president of sales. As Royal Robbins’ new Southeastern representative, he will be selling into Georgia, Florida, Alabama and the Caribbean.

“I was always intrigued with the heritage of the Royal Robbins brand and what it stood for,” said Hobday. “I love innovative fabrics, and Royal Robbins has always been known for its fabrics. I look forward to growing with the company.”

To contact Kevin or inquire about becoming a Royal Robbins retailer, contact him at: 813.205.2031 or

Greg has been in the outdoor gear business for 15 years as a footwear, apparel and snowboard representative. As Royal Robbins’ new Great Lakes representative, he will serve Indiana, Ohio, Kentucky, Western Pennsylvania and Michigan.

Said Fugate, “I’m thrilled to be involved with a brand like Royal Robbins, which has such a rich history and quality garments. I admired Royal Robbins the man, and for many years I have admired the company as well. I’m definitely thrilled to be aboard.”

To contact Greg or inquire about becoming a Royal Robbins retailer, contact him at: 248.705.0396 or

About Royal Robbins

Named after a world-renowned pioneer of American rock climbing, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. Since it was founded in 1968, Royal Robbins has gained worldwide recognition for its casual and affordable activewear with a commitment to innovation, style, and utility. The Company is well known for designing products with technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in the most respected outdoor, travel and specialty retailers through the U.S. and abroad.

Media contact:

Joe Franklin

Director of Marketing


Sales contact:

Judson Taylor

VP of Sales