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January 17, 2006 â€“ Boulder, CO. – Outlast Technologies, Inc. announces the launch of the new Royal RobbinsÂ® Jonathan Plaid shirt powered with Outlast, the original temperature-regulation technology.
Royal RobbinsÂ®, a leading manufacturer of travel and outdoor apparel, has entered into a licensing agreement with Outlast Technologies, Inc. to employ OutlastÂ® yarn in the new Jonathan Plaid shirt as part of the men’s fall 2006 collection.
â€œRoyal Robbins has specialized in designing innovative clothing for 30 years,â€ said Bob Orlando, president of Royal Robbins. â€œWith the Jonathan Plaid, we selected the perfect combination of materials and manufacturing techniques to achieve our signature rugged, yet stylish, look with the added benefit of OutlastÂ® yarn to provide maximum comfort.â€
HOW IT WORKS
OutlastÂ® technology uses materials known as â€œPhase-Change Materialsâ€ (PCM’s) which interact with the body’s skin temperature to help buffer against temperature changes. â€œThe PCM’s have the ability to absorb and store excess body heat, then release it when you need it most,â€ explains Sarah Barclay, Outlast Technologies Director of Business Development. â€œAs with all OutlastÂ® products, the Jonathan Plaid is designed to be worn whether you are flying to Kathmandu or sticking it out in the office. The result is all day comfort â€“ not too hot, not too cold.â€œ
JONATHAN PLAID SHIRT PRODUCT SPECS
– Jonathan Yarn Dyed Plaid
– 4.4 oz., 52% OutlastÂ® Acrylic / 48% cotton
– UPF 40+ – notable UPF ratings for protection against harmful UV rays
– Peached face creates soft texture
– Strider label at hem
– Tonal Strider embroidery at back neck
– Sizes S-XXL
– Colors: flint, deep blue, cypress
– MSRP $70
The Royal RobbinsÂ® men’s fall 2006 collection also includes the Pembroke, Diego, and Bryson models, each made of yarn-dyed polyester and nylon featuring moisture wicking properties. The Jonathan Plaid and the entire collection will be available August 15, 2006. For a list of retailers, please visit www.royalrobbins.com.
OUTDOOR RETAILER SHOW
Royal RobbinsÂ® (booth 816) and Outlast Technologies, Inc. (booth MR150B) will be exhibiting at the Outdoor Retailer Show, January 28-31, 2006 in Salt Lake City, Utah.
ABOUT ROYAL ROBBINSÂ®
Royal RobbinsÂ® was founded in 1968 by internationally acclaimed climber Royal Robbins and his wife Liz, who could not find the right clothing for their adventures and explorations. Liz’s first creation was the Billy GoatÂ® Short, still among the company’s most popular styles. The success of the Billy GoatÂ® Short evolved into a complete line of outdoor and travel clothing, specifically designed for today’s active adventurer. Royal Robbins is committed to creating the best functional outdoor clothing, with the performance fabrics necessary for today’s high adventure lifestyle. Visit www.royalrobbins.com for more information.
ABOUT OUTLAST TECHNOLOGIES, INC.
Outlast Technologies, Inc., a privately held U.S. corporation, is the worldwide pioneer in developing phase-change materials and applications. As an innovative technology company, Outlast has launched temperature-regulating technology in apparel, footwear, bedding and accessories. Originally developed for NASA, OutlastÂ® fibers, fabrics and coatings contain patented microencapsulated phase-change materials called ThermoculesÂ®, which store, absorb and release heat, providing increased comfort for consumers. For more information visit www.outlast.com.
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Robin Ashmore – AmÃ©lie Company 303.832.2700
Annie Coghill – AmÃ©lie Company 303.832.2700
Heather Listoe – Outlast Technologies, Inc. 303.381.2106