Press Releases

Rudy Project Adds Fashion-Forward Design to Casual Sunglass Collection: The Astroloop



Denver, CO – Rudy Project, Italian designers of exquisitely crafted helmets and sunglasses since 1985, are proud to unveil the brand’s most fashion-forward ever addition to their casual sunglass collection: the Astroloop. These shades combine stylistic design elements from Rudy Project’s 30 year heritage into a single frame, and will be a perfect style accompaniment everywhere from model runways in Paris, to the boardwalks of Venice beach.

PC: JessKae Photography

“Rudy Project is renowned worldwide for our award-winning performance gear, but the Astroloop allows us to reach an all new demographic,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our Lead Designer David Michaud put thoughtful time and consideration into this piece, and it’s exactly what we need to expand our presence in the fashion industry. You don’t have to be an athlete to wear these, but you’ll be the best looking one on the podium if you decide to!” 

A go-to for any outdoor occasion, the Astroloop is fashion-forward, durable and ultra-lightweight. Built with Rudy’s award-winning optics and fully Rx-able, these shades offer exceptional performance for those in search of sharp vision and uncompromising protection against the sun’s harmful rays.

“I love the retro style of these shades! Now I can both race and chill in Rudy.”
Cait Snow, Professional Triathlete.

The Astroloop is available in three timeless styles (Crystal Gloss, Black Matte, and Demi Turtle Gloss) and comes with Rudy Project’s industry leading Three Year Frame Warranty and Replacement Lens Guarantee.


Gear up for summer and get the Astroloop at or any authorized dealer

PC: JessaKae Photography

About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino) • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches •

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