Rudy Project Introduces Technically Cool Ophthalmic Collection

(Denver – CO) – Rudy Project has introduced the newly developed Slicer and Helium ophthalmic eyewear collections, each boasting highly engineered frame materials and contemporary fashion-inspired designs, making these models a hot item in optical practices for the upcoming 2010 model year.

“As the leader in RX sports – a very technical and complicated area of the prescriptive eyewear industry – it is only natural for Rudy Project to extend our technical performance heritage to street wear,” said Paul Craig, President and Co-Founder of Rudy Project North America. “With Slicer and Helium, Rudy Project is introducing a line of lightweight ophthalmics that draw heavily from our technical performance models in sport while showing off our Italian side with fashion designs pulled right off the runways in Milan – something we are very proud to offer our lifestyle customers.”

The Slicer is available in a half-rimless design made of lightweight aluminum in two slightly different shapes to ensure a perfect fit and look. The Slicer also features Flex Hinge™ optical-grade hinges and, for a perfectly customized fit, 360-degree fully adjustable temples. A flip-up sunglass lens may be purchased separately as well as replacement temple tips and logo plaques in three colors.

The Helium features an ultra-thin stainless steel frame construction in four variations: Full-rim and rimless versions each with two shapes to provide options for differing face shapes. The rimless models feature Rudy Project’s exclusive compression mount system making it possible to secure the lenses without using screws. Like the Slicer, the 360-degree fully adjustable temples give the Helium the ability to provide a custom fit for perfect comfort, adaptability and performance.

As with all Rudy Project prescription glasses, the Slicer and Helium are ideal when coupled with Rudy Project’s perfected ImpactRX™ FreeForm TEK™ prescription technology that custom tailors each lens to the patient’s eyes. This results in the best corrected vision in the world while offering an increase of up to a 20% wider field of vision while providing a lens born from Apache attack helicopter windshield technology that is truly UNBREAKABLE.

The Slicer and Helium are both available in the colors of Gun or Aluminum. To find out more about Rudy Project’s extensive line of ophthalmic, lifestyle and sport eyewear, FreeForm TEK™ lenses and helmet designs, or to find a dealer near you, please visit www.rudyprojectusa.com.

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About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science, materials engineering and computer technology. Designed and produced in Italy, Rudy Project has been distributed throughout the United States and Canada since 1998. We are known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to our unparalleled customer service standards, we pride ourselves on always being on the cutting edge of technological innovations for all of our products. Rudy Project uses two superior lens technologies: RP Optics™ and ImpactX™. Because our lenses are so durable, we offer the Replacement Lens Guarantee (RLG) – if a customer ever scratches our Rudy Project lenses, for whatever reason, they can replace the lenses for a nominal shipping & handling fee of $19.95. The leader in eyewear and helmets for cycling, triathlon, skiing, golf and tennis, Rudy Project has been a proud sponsor of many organizations including USATriathlon, U.S. Ski Team and U.S. Ski Patrol. Rudy Project has received countless prestigious awards including WIRED magazine’s “Gadget Lab Top Pick” (Horus frame), Outside magazine’s “Gear of the Year” award (2008 Zyon/ImpactX Photo Polarized and 2003 Maskeryna frames) and Men’s Journal’s “Breakthrough Award” and “Timeless Design Award” (Ketyum frame/Syton Supercomp TT Helmet). Rudy Project eyewear ranges from $125 – $355 (Helmets from $100-$300) and is available at premier cycling and sporting goods stores and eye care professionals throughout the U.S. and abroad. With men’s and women’s collections and a vast range of options, from high performance sport styles to fashionable frames for everyday wear, Rudy Project has something for everyone.

For more information, visit www.rudyprojectusa.com.