Get access to everything we publish when you sign up for Outside+.
Two Rowers Aim to Set a Record and Feed the Hungry
NEW YORK, NY – Team Beyond, a foundation of endurance athletes taking on the world’s toughest challenges to change the world, announces their partnership with Rudy Project, Italian crafters of performance sunglasses, prescription eyewear and helmets since 1985.
By providing the most technically advanced eye protection, Rudy Project will assist this two person team in their attempt to cross the Atlantic Ocean in record time. Team Beyond founders Daley Ervin and Phillip Theodore will be rowing 3,000 miles across the Atlantic Ocean in the Talisker Whiskey Atlantic Challenge. They are poised to be the first Americans to win the race, and raise $5 million dollars to fight hunger in America.
“Rowing 3,000 miles is an unbelievable challenge, but we’re excited to work with Rudy Project in this and many more endeavors,” said Daley Ervin, one of the two team members crossing the Atlantic. “Not only will Rudy Project help us power through with their innovative and stylish sunglasses, but we’re proud to align with a company that shares our passions and purpose of feeding those that do not have access to healthy food. They share our ideals as a company, as fellow athletes, and as humans.”
“Having been a competitive rower for 7 years, I can say firsthand that what these guys are setting out to do is absolutely incredible,” said President and Co-founder of Rudy Project North America, Paul Craig. “Not only is their goal to set a new world record inspiring, but their ambitions to help the hungry get reliable access to healthy food is awesome. Rudy Project is the Official Eyewear & Helmet of USRowing, so it makes a natural pairing for us to partner with Team Beyond and support them in every way possible.”
The long time endurance athletes are very comfortable wearing Rudy Project sunglasses and gear in extreme conditions running ultra-marathons, triathlons and adventure races, such as the Leadville 100 (4X) and the Spartan Death Race (3X). This will be the first time that Rudy Project will enable endurance athletes to cross the Atlantic Ocean, in the world’s toughest rowing race.
Team Beyond will be using the Rudy Project Zyon Sailing and Rydon performance glasses with ImpactX PhotoPolar lenses. The state of the art lenses are polarized and UV protective, keeping the team focused and healthy, yet don’t interfere with LCD screens for necessary navigation and weather planning on the fly. Furthermore, both team members will have their eye prescription digitally surfaced onto the backside of each sunglass lens, giving them edge-to-edge RX coverage. Additional sunglasses will be provided as giveaways at the Team Beyond website to winning fans who share their own stories of pushing past personal limits in adventures and philanthropy, tagged with #mybeyond.
For more information about this sponsorship and others that are leading towards transformative impact in the lives of those affected by food insecurity in the United States, visit www.TeamBeyond.org. To obtain more information about partnership opportunities or schedule interviews with the athletes, contact email@example.com
About Rudy Project
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the IRONMAN® World Championships Presented by GoPro™ in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN® for North America. Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
Learn more at www.e-rudy.com
About Team Beyond
Team Beyond is a foundation of endurance athletes dedicated to competing in the worlds most extreme challenges, and using those as a platform to bring resources to bear against issues that challenge those less fortunate. In December 2015 Team Beyond will row across the Atlantic Ocean to win the Atlantic Challenge, to set a World Record, and raise $5million to help end hunger in the US. Visit www.teambeyond.org and follow their journey on Twitter @findyourbeyond.