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Press Releases

Ruff Adventure Dog Adoption Event Returns to Winter OR

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Dogs + OR Attendees = Match Made in Outdoor Heaven

Based on the success from Summer OR, Ruffwear, Best Friends Animal Society and its partner organization Rescue Rovers will once again be bringing adventure-loving, fresh air-seeking dogs looking for their forever homes to the halls of Winter OR. OR attendees proved that they love dogs, adopting nearly every dog that came to the show this past summer!

“People expect us to have dogs at the booth and they’re always a draw. But we had no idea how receptive show attendees would be to adopting these dogs. Rescue Rovers did a great job bringing dogs to Summer OR that would pair well with our active, outdoor crowd. I think the first application came in just hours after the dogs arrived and by the end of the first day, nearly all dogs present had applications pending, it was amazing,” said Greg Freyberg, Ruffwear’s Brand Manager. “We’re looking forward to connecting more RAD dogs with their forever companions at the Winter Show. 


Thursday, Friday and Saturday from 11 am – 4 pm, available, RAD-qualified dogs from Rescue Rovers will be walking the show floor with “Adopt Me” signs and applications. Ruffwear will cover the cost of adoption, travel fees home from SLC to the nearest major airport, and will provide a Welcome Home package for the dogs. 

In May 2015,Ruffwear initiated a two-year, $50,000 partnership with Best Friends Animal Society. Through financial, in-kind product support and the Ruff Adventure Dog Adoption Program, the two organizations have been working together to match adventurous, outdoor-loving dogs with adventurous, outdoor-loving people, essentially, Ruffwear’s customers. Since the RAD Adoption Program went live, twelve dogs have found their forever homes. Ruffwear has covered the cost of adoption fees and airfare, as well as provided new collars and leashes for the dogs to go home with. 

“Best Friends found a true partner in Ruffwear,” says Lisa Giradot, Development Manager, In-Kind Partnerships for Best Friends Animal Society. “Whether it’s promoting and funding adoptions through the Ruff Adventure Dog Adoption Program, or creating gear that keeps active dogs safe and engaged with their owners in the great outdoors, Ruffwear’s passion for making the lives of all dogs better is their driving force.”

Ruffwear is committed to enhancing the lives of all dogs and their human companions through relationships with Best Friends Animal Society and The Conservation Alliance.

By protecting wild places for their habitat and recreation values through membership in The Conservation Alliance, Ruffwear also works to ensure there are plenty of wild, open spaces for dogs and their humans to enjoy together.

To see Ruffwear’s new Fall/Winter 2016 line, please visit booth 32069 at Outdoor Retailer. For sales inquiries, please contact Dove Gibson, For media inquiries, please contact Kate Ketschek,