Ruffwear Announces Major Partnership with Best Friends Animal Society, Connects Active People with Active Dogs
Get access to everything we publish when you sign up for Outside+.
Ruffwear, the leading manufacturer of high performance dog gear, has announced a two-year partnership, including financial and in-kind product, as well as adoption promotions, with Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters.
Ruffwear chose Best Friends Animal Society because of its leadership in the no kill movement. The organization runs the nation’s largest no-kill companion animal sanctuary, as well as lifesaving programs in partnership with rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to about 4 million. Watch this video to learn more about BFAS and the partnership.
THE PARTNERSHIP
Over the course of the partnership, Ruffwear will contribute $50,000 in financial support to cover adoption and travel fees for dogs adopted from Best Friends’ sanctuary in Kanab, Utah, to their new homes anywhere in the US (travel covered to the closest major airport). An additional $64,000 in in-kind product will ensure each adopted dog will go to his/her forever home with a new Ruffwear Hoopie™ Collar and Flat Out™ Leash.
“We are grateful to our partners at Ruffwear for helping more dogs get into forever homes,” said Eric Rayvid, public relations director, Best Friends Animal Society. “We all need to do our part to find a home for every dog we can and we’re thrilled that our partners at Ruffwear are helping to Save Them All.”
“Raising awareness of and promoting dog adoption is a natural fit for Ruffwear,” said Will Blount, Ruffwear president. “The companionship, excitement, and curiosity of dogs make for the perfect trail mates as we venture into the outdoors. In partnering with Best Friends, we are excited to introduce Ruffwear fans to the active, adoptable dogs at the Best Friends Sanctuary in Southern Utah. We are proud to join forces with such an incredible organization and feel that through our partnership, we can truly make a impact for many dogs and their future human companions for a lifetime of adventures.”
RUFF ADVENTURE DOG ADOPTION PROGRAM
Ruffwear customers are adventure-loving, outdoor oriented folks who believe dogs make the best running, paddling, hiking and camping partners. Many of the adoptable dogs at the Best Friends Animal Sanctuary are also fresh air-seeking, high-energy individuals who would LOVE to find an outdoor adventure partner for life. Throughout the year, Ruffwear will be highlighting a few hand-selected dogs and playing match-maker between these active dogs and Ruffwear fans looking for their new best furry friend. Through a Facebook app on Ruffwear’s page, customers can learn more about the featured dogs and can apply for adoption. All approved adoptions will be paid for, including travel fees from Utah, by Ruffwear. Each adopted dog will also go home with a new Ruffwear collar and leash.
To learn more about the RAD adoption program, please watch this video. Be sure to keep an eye out for the dogs of Best Friends throughout Ruffwear’s website and Fall/Winter 2016 catalog.
To learn more about Best Friends Animal Society, please visit bestfriends.org or follow along on Facebook or Twitter.
About Ruffwear
Ruffwear is committed not only to animal welfare, but also preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Through partnerships with The Conservation Alliance and regional grassroots organizations, Ruffwear is able to give back and create opportunities to strengthen the bond between humans and their dogs.
Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans. Based in Bend, Oregon, the brand sells their products through specialty pet and outdoor retailers as well as at www.ruffwear.com. For sales inquiries, please contact Dove Gibson, dove@ruffwear.com and for media inquiries, Kate Ketschek, kate@revolutionhousemedia.com.
