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Press Releases

Ruffwear Announces New Distributor in Australia/New Zealand, Update to European Distribution

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{Bend, OR} Ruffwear, the leader in performance dog gear, has partnered with Australia-based Frontier Equipment to manage distribution in the Australia and New Zealand markets effective immediately.

Founded by outdoor industry experts Dean Orange and Ben Ryan, Frontier Equipment has over 35 years of experience working with premium brands in the outdoor industry. Their expertise will help to introduce the Ruffwear brand to the outdoor community in the Pacific region, and will ensure the highest levels of service and professionalism to retailer partners and consumers.

“By partnering with Frontier, Ruffwear will be able to provide better service to dealers, and thus their customers, in Australia and New Zealand,” said Dove Gibson, Director of Sales for Ruffwear. “This new partnership will help us grow the Ruffwear brand in two countries where outdoor adventures and dogs are a way of life. We look forward to working with Ben and Ryan and the entire team at Frontier.”

“We are really excited to be working with Ruffwear,” said Frontier co-founder Ben Ryan. “Ruffwear has been helping dogs and their human companions to enjoy time together in the outdoors for many years. The chance to play a part in their expansion into the Australia and New Zealand markets is something we could not be more excited to be a part of. Whether that means climbing, trail running, kayaking, or just playing in a park – we want to spread the Ruffwear message and help our consumers enjoy the outdoors with their dogs.”

This, combined with an exciting range of new Ruffwear products launching in spring 2014, will make the world’s leading adventure dog brand more globally accessible.

UPDATE: Ruffwear has announced that its new partnership with UK-based Accapi to manage European distribution in key EU markets, originally scheduled to start December 2, 2013, is now effective immediately. Existing and new retailers are encouraged to contact Accapi with new orders and inquiries. 

The relationship with Accapi broadens the two brands’ existing agreement into additional European countries, including Austria, Belgium, Channel Islands, Croatia, Denmark, Finland, France, Germany, Hungary, Iceland, Ireland, Lithuania, Luxembourg, The Netherlands, Norway, Poland, Romania, Slovenia, Sweden, Switzerland, and the UK. 

About Frontier Equipment

Frontier Equipment is a specialist brand management and product distribution company specializing in the outdoor, action sports and leisure industries. Headquartered in Sydney, Australia, they represent some of the finest outdoor brands in the world across both Australia and New Zealand, with over 40+ years combined experience helping outdoor people connect with great outdoor brands. For more information, please call 1300 552 000 or email 

About Accapi Group

The Accapi Group is a UK-based distributor of premium brands in the outdoor, country and pet industries. For more information, please call +44 (0) 1207 291 245 or email

About Ruffwear

Ruffwear’s mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions. Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans.

Ruffwear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruffwear partners with The Conservation Alliance to protect these special places so important to us. Additionally, Ruffwear works with regional grassroots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs.

Based in Bend, Oregon, USA, Ruffwear sells their products through specialty pet and outdoor retailers as well as at For media inquiries, please contact Kate Ketschek at