Press Releases

Runners from 18 States Arrive at Rock/Creek for Stage Race

MEDIA ALERT: Runners from 18 States Arrive at Rock/Creek for Chattanooga Mountains Stage Race

Rock/Creek and Wild Trails announce the first of three days of the Chattanooga Mountains Stage Race, presented by SmartWool, coming up tomorrow, Friday, June 18, 2010. Racers have begun to arrive in Chattanooga and will be picking up their race packets at Rock/Creek at 2 North Shore today from 4-7PM. As one of very few multi-day trail running races in the United States, this weekend’s event is as unique as the various venues around Chattanooga. Stage 2 will take place on Raccoon Mountain and Stage 3 will be Signal Mountain.

This is the 5th race in the 2010 Rock/Creek Trail Series. Around 200 participants are coming from 18 states across the country, from as far away as Colorado, New Mexico, and New Hampshire. Runners from the Southeastern states are strongly represented as is typical in this series.

For stage one, runners will start at Lula Lake Land Trust and battle 22 miles along Lookout Mountain starting at 8AM. Racers will experience landmarks such as the beautiful Lula Lake and Lula Falls. At mile 10.7, they refuel with water, HEED, fruit, or salty and sweet items at the Aid Station in preparation for the steep approach to Covenant College’s Cross-Country Park and finish with scenic views along Eagle Cliff.

Race proceeds benefit Wild Trails, a new 501(c)(3) nonprofit with a mission to promote the use, protection and expansion of trails in greater Chattanooga.

For more race details, visit the Chattanooga Mountains Stage Race online:

For photo opportunities and interview requests, contact Rock/Creek Marketing Director Mark McKnight at 423.596.1573 or Race Director Jonathan Mobley at 423.991.6008.

About Rock/Creek

Rock/Creek is an independent specialty outdoor retailer based in Chattanooga, Tennessee with over 20 years of brick and mortar experience. With a dedicated staff of outdoor enthusiasts and gear experts, Rock/Creek offers only the very best outdoor apparel and equipment from top brands like Marmot, Patagonia, SmartWool, The North Face, Chaco Sandals, Yakima, and others to ensure that customers are comfortable and safe in the outdoors.

Along with our online specialty shop,, we provide quality gear for a host of outdoor sports including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. As a leader in the outdoor industry and in the larger community, we use outdoor retail as a platform to encourage outdoor recreation and stewardship and to improve access to the backcountry. Rock/Creek hosts the Rock/Creek Trail Series, attracting thousands of top trail running competitors from across the nation to Chattanooga, and is a founding sponsor of the Triple Crown Bouldering Series.

As part of this mission, Rock/Creek is a proud member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience. We stand together to help facilitate a market for performance-oriented, revolutionary products, create a unified marketing presence for high quality, local outdoor specialists, and help protect and sustain the quality and access to the environment on a local, national and global level.