Runner's World, Bones in Motion Partner For Wireless Trainng Tool

NEW YORK, October 2, 2006 – Runner’s World, the worldwide authority on running information, and award-winning mobile lifestyle application developer Bones in Motion (BiM) have teamed up to create a wireless training resource that will enable runners to find and share running routes in cities around the country, as well as to track and store their workouts—including mileage, split times, caloric burn, elevation changes and other information—all with the push of a button on their mobile phones.

The Runner’s World Wireless RunTracker, now online at www.runnersworld.com/runtracker, will wirelessly capture and store workout and route information from registered runners around the country using GPS-enabled cell phones powered by the BiM Active application. Runners with compatible phones will also have the ability to listen to music over the same device while simultaneously tracking their workout in real-time.

Beginning today, BiM Active is available to Verizon Wireless customers across the U.S. with Get It Now®-enabled phones (including Chocolate and RAZR phones enabled with V CAST Music). BiM Active is already available to Sprint and Nextel wireless customers with Vision and Power Vision service.

“Technology is continuing to enhance the running experience, and we’re excited to partner with BiM to offer runners a resource like the RunTracker,” said David Willey, VP/Editor-in-Chief of Runner’s World. “The real-time workout information is vital to runners of every ability level, and this will allow them to easily upload and store their training information to better achieve their training goals.”

“For business travelers, RunTracker also enables the storing, sharing and viewing of running routes in cities around the country, which we know from our readers is a big concern when they’re on the road,” added Willey. “To combine all of these features with the simultaneous capability of listening to music, which we know so many prefer to do, along with the inherent safety that carrying a cell phone can provide, well, this is just very, very cool.”

With the BiM Active technology, Runner’s World RunTracker users can press a button on their cell phone following their run to upload all of that training session’s information into a personal online training diary. Users can also chart their progress and share favorite routes with others, potentially including many popular road race and marathon routes to assist the preparation process.

“We are honored to present the ultimate training companion in partnership with the leading voice to the running community,” said Andrew Graham, CEO of Bones in Motion. “Our vision is to create a truly interactive experience and virtual community that helps people achieve their fitness goals, all through the efficiency and simplicity of the popular mobile phones are customers are asking for.”


For more information on the Runner’s World RunTracker, visit www.runnersworld.com/runtracker.
To find out more about Bones in Motion’s BiM Active technology, visit http://bimactive.com.

# # #
About Rodale’s Runner’s World
Recognized as the worldwide authority on running information, the mission of Rodale’s Runner’s World is to inform, advise and motivate runners of all ages and abilities. Runner’s World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner’s World publishes nine international editions in 11 countries, plus a special bi-annual teen running publication, High School Runner. Runner’s World’s companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.

About Bones in Motion
Bones in Motion (BiM) provides award-winning, subscription-based mobile lifestyle phone applications and services. For the active consumer, BiM is a catalyst for extending the mobile phone to become a motivational companion for fun, fitness, sports, diet and personal safety. For more information on Bones in Motion, please visit http://www.bonesinmotion.com.
.