Ryders Eyewear Joins IMBA “Sales for Trails” Program

NORTH VANCOUVER, Canada– Ryders Eyewear, a corporate member of IMBA in the US and Canada, is now collaborating with IMBA to help build and sustain trails across the country.

Through participation in IMBA Sales for Trails, Ryders will donate 5% percent of the value of all orders placed by IMBA member dealers. IMBA dealer members who place orders with Ryders in 2010 will get 10% off their order, free freight and a free display. Proceeds will be dedicated to the IMBA Trailbuilding fund to design and expand trail systems.

Gareth Richards, Ryders’ national sales manager, said, “At Ryders, mountain biking is a passion and part of our culture. We thrive on great riding and great trails.” Richards added, “With this program we get to give back to IMBA’s great work.”

The Ryders Sales for Trails rogram is similar to percent-of-sales offers that SRAM, Trek, WTB and other leading bicycle companies have established to benefit IMBA. “We are thrilled to see companies like Ryders increasing their commitment to IMBA’s work” said IMBA Development Director Rich Cook, “IMBA’s efforts to protect access to trails and introduce new riding areas is important to the growth of mountain biking. Our work is sustained by generous contributions like this.”

The Ryder’s Sales for Trails program will is active until May 1st, 2010. Visit Ryders.com/IMBA or IMBA.com/dealers to find out how your shop can get involved.

About Ryders Eyewear:
Ryders Eyewear, based in adrenaline sport mecca North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at Outside PR, devon@outsidepr.com or 415.561.6267.

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