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Safe Catch Addresses the Mercury Problem in Tuna and Selects SMACK! Media to Introduce their ‘Elite’ Line of Tuna for Athletes


Safe Catch, a food-tech startup, tackled the mercury problem in tuna and created an

‘Elite’ line of Paleo certified tuna that looks better, tastes better and retains more nutrients

(Sausalito, CA – June 10, 2016) The competitive, fitness and Paleo communities are hooked on Safe Catch tuna because of its high protein, superior purity, nutrients and taste. Safe Catch invented technology to test every fish for mercury and is the only brand that does. Launched in 2015, the Sausalito based food company has partnered with SMACK! Media to educate consumers about Safe Catch Elite which is the lowest mercury tuna of any brand and retains more nutrients and tastes better because it is made differently.

Over the last decade, people are eating 30% less tuna due to mercury concerns. While there are plenty of tuna with exceptional purity, two identical tuna can vary in mercury levels by over 20 times. Safe Catch solves the problem by testing every fish for mercury. The Safe Catch Elite line of tuna, developed specifically for athletes, pregnant women and kids, is tested to a mercury limit 10 times stricter than the FDA and tests as pure as wild salmon or wild sardines. Safe Catch Elite tuna is the only brand of tuna that meets Consumer Reports “Low Mercury” criteria set for pregnant women and children.

“A simple goal to make tuna for kids and pregnant women led us to invent a new mercury testing technology and create a new cook process,” said Sean Wittenberg, Co-Founder of Safe Catch. “Conventional tuna loses taste, nutrients and the majority of Omega 3s when it is precooked and machined processed and cooked again. At Safe Catch, we hand cut and hand pack pure raw tuna steaks into a BPA free can to seal in all of the nutrients. We then slow cook it to perfection. It looks better, tastes better and is better for you. That difference is the reason we’ve grown from zero to over 2,000 stores in under a year in a very crowded and established tuna category.”

One can of Safe Catch tuna has 35 grams of protein, all essential amino acids and no sugar nor carbohydrates. A natural source of Omega 3s, Safe Catch uses no fillers nor additives and is loaded with vital nutrients such as Iron, Magnesium, Niacin, Selenium and Vitamins B6, B12 and D.

“People want nutrients from real food,” said Bryan Boches, Co-Founder of Safe Catch.

“Our athletes often replace post workout whey protein drinks for a can or pouch of Safe Catch tuna because it is a high protein food with many more functional nutrients that contribute to performance and recovery.”

“As a mother and athlete who prioritizes nutrition, I had been eating Safe Catch before I met Bryan and Sean to discuss a partnership,” said Elisette Carlson, Founder of SMACK! Media. “Safe Catch solves a real problem in seafood and provides a healthy and sustainable wild tuna that is ideal for athletes, pregnant women, health enthusiasts and kids. The real surprise for my kids and me was that Safe Catch tuna just tastes so much better.”

About Safe Catch

Safe Catch is a food tech start-up based in Sausalito, CA with a mission to provide pure seafood and protect purity in our oceans. Safe Catch tuna is Non GMO and Paleo Certified. Safe Catch is the Official Tuna of the American Pregnancy Association and is partners with Healthy Child, Healthy World and Monterey Bay Aquarium Seafood Watch program. Safe Catch tuna is available at with free shipping or on shelves in over 2,000 retailers in the US.

About SMACK! Media

SMACK! Media is a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, public relations and social media campaigns, with a pinpoint focus on the sports, health and fitness markets. Our approach is grounded in inspiring and clear communication, strong relationships and a passion for execution. Make your brand stand out; give it a little SMACK! For more info, or to read about our services, visit: