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Sail Newport, New England’s largest public sailing center, today announced a multi-year sponsorship with Helly Hansen as its official apparel and footwear partner. The partnership brings together Sail Newport’s community sailing leadership with the technical innovation of Helly Hansen for all sailing conditions.
Sail Newport selected the Norwegian brand for its 137 years of expertise in manufacturing technical and lifestyle apparel for professionals and recreational sailors. Helly Hansen will be the official apparel partner for selected Sail Newport-organized 2014 Regattas, including the Youth Challenge, the BEG Advanced Race Clinic, the Newport Regatta, the USODA New England Championships, the J24 World Championship, the Sail Newport Blind National Championship, and the Halloween Howl Youth Regatta.
“Helly Hansen’s relationship with Sail Newport is a natural fit,” said Filip Francke, vice president and general manager of Helly Hansen’s North American Sport & Work Wear division. “Sailing has been a part of our cultural fiber since Norwegian sea captain Helly Juell Hansen created the first supple waterproof fabrics for his crew in 1877. With the Sail Newport partnership, Helly Hansen is taking the next step in its long-term commitment to support and serve the US sailing and boating/watersport community’s growth.”
For the next two years, Helly Hansen will outfit Sail Newport instructors, coaches, staff, race teams and race committees with clothing from its sailing line. In addition, Helly Hansen will provide apparel awards for a variety of regattas and events. Helly Hansen tech T-shirts, foul weather jackets and pants, spray tops, fleece items, caps, beanies, and footwear will be featured at the Sailing Center and at selected adult and youth regattas. In keeping with Sail Newport’s community focus, Helly Hansen will partner with Sail Newport to support and create educational material, from how to dress on the water to instructional materials to enhance the development of the next generation of sailors.
“Helly Hansen is the hands-down leader in developing innovative products for sailors in all disciplines from off-shore racing to inshore sailing, coastal cruising, and dinghy racing,” said Brad Read, executive director ofSail Newport. “Their apparel and footwear bridges all facets of the sailing lifestyle both on and off the water. We’re thrilled to have Helly Hansen involved in our educational and instructional sailing programs for all ages in our community.
About Sail Newport
Sail Newport, Inc., founded in 1983, is a non-profit 501 (C) (3) organization. Sail Newport is home to New England’s largest public sailing center and is considered Rhode Island’s premier public sailing site. Award winning instructional programs, fleets of rental boats and a prime one-design sailing facility equipped with two hoists are just some of our features. The Dr. Robin Wallace Youth Sailing Center is the headquarters of Sail Newport’s Youth Sailing Program serving hundreds of children each season. Dinghy docks, ramp-launching, summer and winter storage, waterfront hospitality venues and ample free parking round out Sail Newport’s assets to racing and cruising sailors. To learn more, visit www.sailnewport.org.
About Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 137 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, the brand’s off-shore racing, inshore sailing, coastal cruising, rainwear and marine lifestyle apparel and footwear are sold in more than 40 countries. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com/sailing.