SALEWA Debuts New Footwear Collection
SALEWA brings five generations of outdoor design and dedication to North America
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Driven by the power and elegance of the eagle, SALEWA is proud to introduce its Spring 2010 footwear collection to the North American Market. Established in 1935, SALEWA has become a cornerstone in the European climbing community through its craftsmanship and dedication to the vertical world. The new Spring 2010 footwear collection offers a wide variety of tech and mountain approach shoes, suited for the high alpine or valley trails.
The entire spring line embodies SALEWA’s passion for the vertical world. It also employs Three Function (3F) technology â€¦ Bringing to bear unparalleled Montebelluna Italian design attention to Fit, Flex, and Support. The SALEWA North American collection will be designed, sold, marketed, and serviced through its offices in Boulder Colorado (which also houses Dynafit North America).
â€œOur mission is to create an unmatched alpine experience, both on the approach and the descentâ€, states Chris Sword President of SALEWA North America.
The collection will be available in Spring through a targeted group of America’s best specialty outdoor retailers. Check out www.SALEWA.com for dealers.
Originally introduced in 2006, the all-mountain SALEWA footwear collection features the trademarked SALEWA 3F System for an unbeatable combination of flexibility, ankle support, and a remarkable 100% blister free guarantee. With a customizable fit, the best Italian leathers combined with GORE-TEXÂ®, and the most advanced technologies in sole construction â€“ SALEWA promises hours, days, and weeks of climbing and backpacking comfort.
To learn more please visit www.SALEWA.com