Salewa North America Fortifies its Sales Force

Rapid growth of Dynafit and Salewa brands requires expanded sales and service


Boulder, CO (July 2011) – Salewa North America, the wholly-owned subsidiary of Salewa International based in Bolzano Italy, proudly announces the expansion of its sales force. The new additions will cover the Southeast, Rocky Mountains, and Upper Midwest and will be responsible for expanding sales and service to its loyal fan base. This passionate team will support the expansion of Salewa North America’s full suite of brands, including: Salewa, fast recognized as one of the most forward-thinking and innovative footwear brands in the industry; Dynafit, the world’s only full-time, full-line backcountry brand; Silvretta, known for light and versatile AT frame bindings; and Pomoca, producers of innovative and reliable Swiss climbing skins.

Prior to joining forces for Salewa, Sandy Brown (of Wasatch Reps) and Pete Swenson (of Dynafit) spent many years building and expanding the brands and businesses of other backcountry-focused companies. Brown (founder of Wasatch reps, and previously of Mountain Source Rep agency), brings over nineteen years of experience to the team, plus a strong passion for skiing and other outdoor sports. Pete Swenson (formerly the Brand Activation Manager for Dynafit North America) also brings a depth of retail and sales experience. Swenson, the Director of the U.S. Ski Mountaineering Association, and two-time U.S. Ski Mountaineering National Champion, will work directly with Brown covering Colorado, Wyoming, New Mexico and Utah.

Strong sales in the Southeast call for a heavy hitting sales team. Kurt Smith and Chaz Warren will work together covering this fertile ground for Salewa. Smith, a National and World Cup rock climber, with over 500 first ascents and 32 years of following his dreams, now resides in the New River Gorge, WV and is a full-time sales rep. Warren, also a passionate member of the outdoor community, will focus on opening new retailers and work directly as Smith’s associate.


Salewa’s Upper Midwest territory will be covered by John Horsnell. John brings a deep knowledge of the outdoor industry as well as an extensive history in the Upper Midwest, plus years of experience working in outdoor retail and sales representation.

“We’re excited to pull together such a strong new group of talented and passionate individuals,” said Keith Patterson, Director of Sale and Marketing. “When combined with our existing sales and service team throughout North America, this crew adds a unique mix of drive, creativity and management experience. We believe these new additions will help take our brands to the next level.”

The North American headquarters is the wholly-owned subsidiary of Salewa International, based in Bolzano, Italy. Salewa International is a family-owned Italian-based business with operations around the world. The North American business runs the USA/Canada sales, operations, marketing, distribution, and service for the premier alpine brand Salewa (based in Bolzano, Italy), and three of the world’s preeminent backcountry ski brands, Dynafit and silvretta (based in Munich, Germany), and Pomoca (based in Aubonne, Switzerland).

www.SALEWA.com
www.Dynafit.com
www.silvretta.de
www.POMOCA.com




Press Contacts:

Eric Henderson
Phone 307.200.6001
Mobile 307.690.2984
erichende@me.com