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Press Releases

Salewa North America Selects White Cloud Communication as Public Relations Agency

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September 2015 – (Boulder, CO) – Salewa North America, which sells, distributes, and services DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA in the United States and Canada, announced today its partnership with Sun Valley, Idaho based White Cloud Communication for its communication strategy and public relations services. Effective immediately, White Cloud Communication will collaborate across the entire portfolio of brands to communicate brand stories, promote each brand’s collection of high performance technical hardgoods, apparel, and technical footwear, and handle various other communication needs North America.

“We’re thrilled to be working with Cassie and White Cloud Communication on our Public Relations strategy and execution moving forward,” said Jamie Starr, Marketing Manager for Salewa North America. “We were in search of an agency with an individualized, detail-oriented, and passionate approach to PR – one that understands how to produce results that will help us continue to build our brands in our unique and nuanced market, and we feel strongly that Cassie and White Cloud have the right tools to help our brands flourish in North America.”

“Salewa North America brands lead the way with innovative high performance product and are quickly expanding into new product lines enabling a more complete alpine experience,” said Cassie Abel, White Cloud Communications founder. “I couldn’t be more excited to help continue to grow each brand’s presence in North America, working closely with the Salewa North America team to introduce all that’s yet to come from all four brands.”

Moving forward, all media inquires for the brands can be directed to

Cassie Abel | White Cloud Communication |

Tel. 206.819.7611 |


About Salewa North America

Boulder Colorado based Salewa North America manages the USA/Canada sales, marketing, operations distribution, and customer service functions for mountaineering and lifestyle brand SALEWA (based in Bolzano, Italy), the world’s only full-line, full-time backcountry brand DYNAFIT (based in Munich, Germany), climbing skin brand POMOCA (based in Aubonne, Switzerland), and rock climbing brand WILD COUNTRY (based in Tideswell, U.K.). For more information on each brand, visit: | | |

About White Cloud Communication

Sun Valley, ID based White Cloud Communication is a boutique communication firm that is dedicate to delivering world-class communication strategy and public relations services within the outdoor, adventure, and active lifestyle space. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversations or deliver messages to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit