International jury grants award for footwear development
Following their 2012 success, SALEWA has been able to secure a coveted OutDoor Industry Award once again this year. Granted by an international expert jury at the OutDoor trade show in Friedrichshafen, this award recognises outstanding, innovative products. The winner this year was the Escape model from SALEWA’s footwear factory. Securing the win against all international competitors in the helmet/footwear/apparel category, the boot features a revolutionary sole construction with alpine DNA running through its design. The footwear experts from the South Tyrolean mountain sports specialists have developed it to cope with all types of adventurous trips.
This pursuit of innovation is the driving force behind the daily work of SALEWA’s product developers. Over the past few years, the South Tyrolean mountain sports specialists have invested heavily in research & development in order to produce highly functional, durable products which mountaineers can completely rely on in their activities. The award for the Escape model – a versatile boot for adventurous trips – is the second time in a row that an innovative boot has been distinguished with a prestigious OutDoor Industry Award. “It is remarkable that for the second time in as many years we have won this award for our boot development, and that we have achieved this against competitors from all over the world,” says SALEWA Group president, Heiner Oberrauch, with delight. “The Escape is a genuinely revolutionary product. A completely new standard in boot construction has been achieved in partnership with GORE-TEX®, a design which results in an absolutely breathable and waterproof boot, bringing comfort to the next level,” was how Andrea Nalesso, General Manager Footwear at SALEWA, described the innovative product.
From Thursday July 11th 2013, SALEWA will be at the OutDoor trade show presenting their new products for the summer 2014 mountain sports season. Trade and business professionals at the major trade show in Friedrichshafen will have the opportunity to get to know the Escape boot.
Winner in the helmet/footwear/apparel category:
Escape – Those seeking adventure need to keep both feet firmly on the ground. The SALEWA Escape boot for adventurous trips and relaxing moments between alpine challenges is the ideal solution. A completely new standard in ‘Surround’ technology, which lifts comfort to a new level, has been established in partnership with Gore-Tex. ‘Surround’ product technology keeps feet dry and comfortably cool even in the warmest weather. At the same time, tried-and-tested Gore-Tex material ensures long-term protection from wet and damp. In conjunction with the net-like sole design, this results in a completely waterproof and generally breathable boot. The Escape will guarantee that you are independent of every type of weather or goal. The design brings inspiration from the mountains right into the city, and shows off an individual style. Precision in every detail and the finest Italian leather make this boot a true eye-catcher, from the mountain meadows to the first class lounge.
International PR contact: North America:
Ariane Maria Malfertheiner Eric Henderson
Tel: +39 0471 242625 Tel: 303.444.0446
Mobile: +39 366 6863315 Eric.Henderson@Salewa.com