Press Releases

Sally McCoy, long time CEO and GM of CamelBak, announced as OIWC Keynote Speaker at Outdoor Retailer Winter Market on Saturday, January 9, 2016

The Outdoor Industries Women’s Coalition (OIWC) is pleased to announce Sally McCoy, long time CEO and GM of CamelBak, as the featured speaker at OIWC’s Keynote Presentation at Outdoor Retailer Winter Market on January 9, 2016, from 7am-9am at the Marriott Downtown, in Salt Lake City, Utah. The focus of the Keynote is to explore solutions that move the active outdoor industry toward greater leadership diversity and inclusion. The 2016 Keynote will also be celebrating OIWC’s 20th anniversary.

McCoy was recognized by Outside Magazine as a Top Innovators of the Last 25 Years in 2002 for being one of the first leaders to develop women’s clothing and products for the outdoors. She has also served as Board Chair of both the Outdoor Industry Association and the Conservation Alliance.

“Sally is a thought leader around business sustainability and innovation, and is well recognized and respected among her peers. In addition, she is an industry visionary who leads a business that is built on new and emerging technologies giving her a unique perspective around industry opportunities,” said Deanne Buck, Executive Director of OIWC. “We are honored to have the opportunity to provide a platform for her to share her expertise with the industry leaders and influencers who attend Outdoor Retailer.”

OIWC recognizes CamelBak as a respected and inspired leader in the area of workplace culture that drives inclusion and innovation. CamelBak understands this from both a business imperative in and of itself, as well as, how it relates to growing a sustainable participant and consumer base. Under McCoy’s leadership CamelBak has repeatedly established itself as “Best Places to Work” by Outside Magazine and as a company that has successfully recruited women into positions where they have been traditionally underrepresented: product designers, engineers and sales.

In addition to McCoy’s remarks, the event will also include the presentation of the 2016 Outdoor Industry Pioneering Woman and First Ascent awards. Previous winners of these awards, include: Donna Carpenter, President of Burton; and Sally Jewell, U.S. Secretary of the Interior.

Thank you to the OIWC Thought Leader Keynote Title Sponsor: Arc’teryx.

About OIWC
The Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the outdoor, snow, run, and bike industries. Learn more at

About CamelBak®
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of products that include everything from technical hydration packs to reusable bottles and individual UV purification systems.

With headquarters in Petaluma, Calif., a wholly-owned and operated reservoir manufacturing facility in Mexico and a distribution facility in San Diego, Calif., CamelBak designs, tests and engineers its products to perform and last a lifetime. For more information, please visit or call 800.767.8725.