Salomon Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures

Three summer events in California, Oregon and New Hampshire help women be their sweatiest, dirtiest, happiest selves

OGDEN, Utah (March 30, 2017) — Salomon today announces its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration, offer access to coveted gear and products, serve up great food and wine, and create the environment for making new friends and lasting memories. Registration is now open at www.REI.com/Outessa.

As the official Trail Running Footwear partner for Outessa, Salomon is offering a sweepstakes for an all-inclusive Outessa experience for two (2), which will include the brand’s popular How To Trail Run Workshops, led by champion trail runners Stevie Kremer and Aliza LaPierre. Additionally, Salomon will offer product demonstrations on site, including the award-winning Speedcross 4 and the all-new Sense Ride.

“From the event’s inception, Salomon has been a big believer in Outessa’s platform for engaging and inspiring women in the outdoors,” says Jenny Taylor, U.S. brand marketing manager for Salomon. “After a successful first year, we are giddy for the opportunity to get out and play on the trails with incredible groups of women around the country.”

“Last year, REI Outessa was a transformational experience for hundreds of women. We are excited that Salomon has signed on to spread the joy of trail running with our participants. Together with Salomon and other partners, we will help women tap into an emotional and profound connection to nature in her journey to live a life outside,” said Sally Johnson, the events manager for REI who helped create the Outessa series.

More than 20 of REI Outdoor School’s top female instructors will partner with leading outdoor brands to host a full range of adventures, including hiking, trail running, mountain biking, rock climbing, trail photography, paddle boarding, kayaking, climbing, yoga, backpacking, wilderness survival training, outdoor cooking and more. 

Salomon workshop leaders Stevie Kremer and Aliza LaPierre are two of the most recognizable personalities in mountain running. An elementary school teacher by trade, Kremer is a two-time champion of the Skyrunner World Series and former winner of the Elk Mountain Grand Traverse ski mountaineering race. LaPierre is a multiple-time top-five finisher at the Western States Endurance Run and the director of youth programs for non-profit RunVermont.

2017 REI Outessa events will be held at three breathtaking mountain playgrounds. Destinations were chosen for their inspirational alpine environments, sweeping views, pristine lake, and adventure-ready terrain with miles of trails for running, hiking and mountain biking. Each offer resort hospitality and proximity to major airports, making travel is easy for participants. The dates and locations are:

• July 14-16: Kirkwood Mountain Resort in Kirkwood, California near South Lake Tahoe
• August 18-20: Mt. Hood Skibowl in Government Camp, Oregon and 12 miles from the Mt. Hood National Forest
• September 22-24: Waterville Valley Resort in Waterville, New Hampshire in the White Mountain National Forest

Registration is $799 per person, which includes classes led by REI’s professional guides, use of on-site gear, chef-prepared meals, wine and beer, evening entertainment, inspirational speakers, and a goodie bag packed with products and gear. Attendees will customize their weekend from start to finish. They will choose accommodations from three options and their daily schedules from more than 200 activities based on personal interests, outdoor goals and skill levels.

To learn more about the retreats and locations of the epic weekends, visit www.REI.com/Outessa.

###

About Salomon

Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground. www.salomon.com

CONTACT:

Brian Holcombe

970-924-0704 ext. 102

brian.holcombe@rygr.us

For additional details about REI Outessa, contact:

Deborah Pleva, JAM Collective for REI

503-250-4750