September 14, 2021 – Columbus, Ga. – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, launches its Charter Captains Directory featuring over 100 captains across the globe. The Charter Captains Directory connects individuals and groups looking to plan their dream day on the water with saltwater captains on the Pacific, Atlantic, Gulf Coasts, and beyond.
“After years of consumers, colleagues, friends and family members asking for different charter recommendations, I realized the high demand for this tool. We want people to come to SaltLife.com for all things related to spending time on and around the water – and that doesn’t mean just gear and apparel,” said Jeff Stillwell, President of Salt Life. “A day on a charter boat is an investment of both time and money and narrowing down a search online can be especially daunting. Salt Life’s Charter Captains Directory pools the best of the best on the water and can help anglers of any level have the best experience possible, whether it’s their first charter or their tenth.”
Consumers are able to search the Salt Life Charter Captains Directory by location, fish species, or a specific captain’s name to plan salty adventures of all kinds such as chasing redfish inshore, filling up a cooler full of snapper, or heading offshore for a trophy marlin.
“Planning and executing this resource was truly a team effort. We are thankful to have contacts around the world who have thoughtfully and carefully recommended exceptional individuals for this directory,” said Stillwell. “I am personally grateful to have fished with many of these talented captains and look forward to getting on the water with more in the days ahead.”Captains with a Verified logo next to their name in the directory are those who Salt Life has a direct relationship with. These individuals are an extension of the brand’s ambassador team, and embrace the salty lifestyle every day.
The Charter Captains Directory is the latest addition to the brand’s ocean-centric online resources for Salt Life enthusiasts. It joins The Daily Salt content portal and Above & Below: a Salt Life Podcast as well as the brand’s robust YouTube channel, where consumers can find tips on fishing, diving, surfing, coastal travel and more.
Qualified Charter Captains looking to join the directory can email Tiffany Watson to apply.
ABOUT SALT LIFE
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement though their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the newly launched Above & Below: a Salt Life Podcast and Charter Captains Directory.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
ABOUT DELTA APPAREL, INC
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.