Press Releases

Santa Will Be Pointing His Sleigh to the West for Some Post-Christmas Fishing

On December 27th, Santa will be heading to Long Beach, California to fish and help support the much needed improvements at El Dorado Regional Park.


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COLUMBIA, S.C. (December 14, 2021) – After Christmas, Santa will no doubt be exhausted from delivering presents to people all over the world with only one thing on his mind – fishing! On December 27th, Santa will be heading to Long Beach, California to do just that, and he is not coming empty-handed.

Santa’s sleigh will touch down in Long Beach, where he will spend some much needed time on the water, unwinding and fishing after Christmas. But before he goes fishing, with help from his friends at Berkley, he will be giving away a lot of fishy presents to the local community. Not only is Berkley helping the jolly old fella find a place to fish and donating fishing gear, but they are also presenting a big check to Partners of Parks to help with facilitating the renovations.

The town of Long Beach has steered their conservation efforts toward El Dorado Regional Park, which is celebrating its 50th birthday this year and desperately in need of improvements. With the generous donation from Santa and Berkley, these improvements will now be possible. The project includes improved youth programs including an annual youth fishing derby, improvements to the 500-person capacity campground used by scouts and youth groups fishing the lakes, as well as education for the community and new trash can and fishing line disposal bins.

Trinka Rowsell, Executive Director for Partners of Parks, said “We are so excited to have Santa visit Long Beach and fish in our lake at El Dorado East Regional Park. This is a wonderful opportunity to educate our community and the nation about urban fishing opportunities in Long Beach and we look forward to educating park-goers about responsible fishing habits and conservation efforts.”

To learn more about Berkley, visit: Berkley-Fishing.com.

Merry Christmas and happy holidays to all and to all tight lines! 

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®. 

Media Contacts:

Jen Ripple: JenR@Gunpowderinc.com

Bailey Eigbrett: BaileyE@Gunpowderinc.com