Saucony® Hits The Dirt Running With Release Of Mad River TR
Performance Running Brand Delivers Dirt-Power Goodness with Boundary-Pushing Trail Product; Authentic Trail Partnerships; and Trail-Spirited People
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WALTHAM, MA (July 22, 2019) – Global performance running lifestyle brand Saucony, committed to empowering the human spirit with every stride, on every run, and in every community, has Mad River TR trail running shoe, designed to deliver a customizable experience sure to inspire confidence and control over any type of terrain. Among its versatile features, the Mad River TR is a grippy trail warrior that features an innovative mapped outsole to help guide runners on where to place studs or drainage holes. The Mad River TR is now available at saucony.com and at select running specialty retailers globally.
With an award-winning performance trail running line in place, Saucony is further solidifying its commitment to off-road running, encouraging people everywhere to experience the dirt-power goodness of trail running. A dedicated Mad River TR landing page not only shares the technical benefits of the brand’s newest trail running shoe but underscores Saucony’s commitment to the trail community with inspiration and utility.
“At Saucony, we believe in the transformative power of running, and nowhere is that more appreciated than when running through forests and over mountains,” said Anne Cavassa, president of Saucony. “There are more opportunities than ever for runners to hit the dirt, and when they do, we want them to have the best experience possible. To do that, we are committed to supporting the trail running community by delivering boundary-pushing product like the Mad River TR; creating authentic partnerships with trail running organizations; and joining forces with people who truly embody the trail-running spirit.”
“The Mad River gets its namesake from the Vermont waterway that rushes wildly downhill in springtime,” said Katie Pyle, product line manager for Saucony Trail. “As off-road runners ourselves, we know the most important factor in selecting a trail shoe is the ability to grip the surface we’re running on – even when running wildly downhill on wet terrain. With the Mad River TR, everything was pushed to the limit to deliver a groundbreaking shoe that redefines traction, laying the groundwork for the future of Saucony trail running performance.”
About the Mad River TR
For trail-running adventure seekers, the Mad River TR is a fast, grippy trailblazer with customizable features allowing runners to experience confident footing at any speed, over any trail, and in any condition – mud, rain, ice or dry. The Mad River TR offers a mapped outsole to guide runners on where to perfectly place studs or drainage holes. Runners can optimize grip for the front, middle, back, or entirety of the shoe.
On the upper, two rows of eyelets allow for endless lace configurations for a truly comfortable and secure fit, depending on foot type and trail conditions. A gaiter-compatible D ring gives runners the option of adding extra protection against trail debris.
- The PWRFOAM™ midsole and EVERUN™ topsole work together to provide responsive underfoot cushioning for long days on the trail.
- PWRTRAC tacky rubber, combined with a dual compound outsole and rugged directional lugs deliver confidence on any surface and at any speed.
- Natural foot shape allows for wide toe splay for stabilization and power transfer.
- Integrated tongue helps keep trail debris out.
- Elastic lace keeper holds laces out of the way, preventing snagging on branches.
- Durable upper materials enhance protection in high-abrasion areas.
Mad River TR Availability
The Mad River TR is now available at saucony.com and at select running specialty retailers globally. The Mad River TR is available in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Mad River TR is $110.00. To find a Saucony retailer near you, call 800-365-4933 or visit www.saucony.com.
Saucony’s Dirt-Power Goodness
The Mad River TR adds even more bench strength to the brand’s award-winning trail running collection that includes the versatile Peregrine ISO, named Editor’s Choice in the Runner’s World Spring 2019 Shoe Guide; the lightweight Switchback ISO with BOA™ lacing technology; and the rugged Xodus ISO with gnarly traction and endless cushioning.
Saucony’s trail partnerships include acidotic RACING™, a New Hampshire-based trail running organization. Saucony is the official product sponsor of the acidotic RACING team, as well as presenting sponsor of a series of trail races in the Mt. Washington Valley of New Hampshire managed by acidotic RACING, including the USATF National Mountain Running Championships to be held September 29 in Waterville Valley, New Hampshire.
As a corporate partner with the American Trail Running Association, Saucony is the presenting sponsor of Spotlight on Specialty. In this program, ATRA’s running specialty retail members are featured in a series of articles on ATRA’s Trail News section of the website and shared across social platforms.
The brand’s team of trail-spirited individuals includes five-time world record holder and ultra-running hall of fame member Marcy Schwam as well as wilderness runner, gatherer, and celebrity chef Eduardo Garcia. Saucony’s trail ambassadors will continue to share the brand’s dirt-power message of goodness as well as collaborate with the product team in developing industry-leading trail footwear and apparel.
Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony exists to empower the human spirit, with every stride, on every run, in every community. Saucony’s award-winning innovations include EVERUN™, ISOFIT™, FORMFIT™, Geometry of Strong™, and the Total Run System™ apparel line. At Saucony, a good day is when we run. A better day is when we inspire others to run. For more information, go to www.saucony.com.