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Saucony Names Fran Allen Senior Vice President of Global Sales

Saucony has hired Fran Allen, formerly of New Balance, as Senior Vice President of Global Sales, underlining the company's strategic expansion in both its brand and business.

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LEXINGTON, MA (August 28, 2008) – Underlining strategic expansion in both its brand and business, Saucony, Inc., a leading global supplier of performance athletic footwear and apparel and a division of The Stride Rite Corporation, has named Fran Allen to the newly created position of Senior Vice President of Global Sales. Mr. Allen will join Saucony on September 8th, reporting directly to Richie Woodworth, President of Saucony, who made the announcement.

Allen comes to Saucony from New Balance Athletic Shoe, Inc., where as Executive Vice President of North American Sales, he was responsible for the brand’s U.S. and Canadian sales operations. Over his nearly two-decade career with New Balance, Allen was instrumental in growing the brand into a leading premium athletic footwear and apparel company. Additionally, Allen was responsible for the successful creation of the independent New Balance Retail Store concept, with 170 stores currently in North America.

Before joining New Balance, Allen served in various sales and product marketing positions, including Director of Sales for Foot-Joy and Vice President of Sales and Product at Puma, USA.

“Fran is a forward-thinking industry veteran who’s experienced in strategically directing fast-paced global growth, making him the perfect choice to further drive Saucony’s brand expansion,” said Woodworth. “Bringing Fran onboard complements the incredibly talented team we already have in place in a way that underscores the exciting momentum in both our footwear and apparel businesses. His leadership abilities and personal integrity make him a perfect match for our Saucony culture,” he added.

In the past month alone, Saucony’s growing momentum has been underlined by key industry awards for both its road and trail products, including: Runner’s World magazine’s “Best Buy” for the ProGrid Jazz 12; Runner’s World magazine’s “Editor’s Choice” for the ProGrid Xodus trail shoe; and Outside magazine’s “The Gear of the Year” for the ProGrid Triumph 5, among others.

In his new post, Allen will be responsible for strategically building a quality global distribution network that aligns with the goals and initiatives of the Saucony brand as well as defining and implementing Saucony’s strategic sales plans.

Allen holds a B.A. from Princeton University and an MBA from the Amos Tuck School at Dartmouth College. He is a member of the Board of Trustees of The Sports Museum of New England.

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on
democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagleâ„¢, Airwalk®, Dexter®, Champion® and designer collections Abaeté for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Lamar®, Sims®, LTD®, genetic®, Dukesâ„¢, Rage®, Ultra-Wheels®, and Skate Attack®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at