Scapegoat Settles into Boulder Showroom

BOULDER, CO – Following the brand’s launch, industry trade shows and sales tours, Scapegoat has finally settled into its Boulder digs at 1827 Pearl Street. Not straying far from its roots, Scapegoat’s showroom and offices are now located in the space next to Sid Factor Seven, the product house that Scapegoat founders, Jason Olden and Eric Lyon, also started five years ago.

As promised, the pieces from Scapegoat’s memorable cardboard booth at the OR Winter Market made it back to Boulder and are now home in the Boulder showroom. The Scapegoat and Sid Factor Seven work spaces are on Boulder’s famous Pearl Street in an historic brick building. In typical Scapegoat fashion, the offices are a unique blend of old and new.

The office move had been delayed for several months due to the hectic schedule following the brand launch. After debuting the fall 2007 line at Outdoor Retailer Winter Market and the Project Las Vegas show, the Scapegoat crew hit the phones and hit the road securing retail partners throughout the country and online as well. Jason Olden recently commented, “We are incredibly happy with the response to the brand. It has been pretty unreal this first year. There is definitely a lot of buzz and excitement surrounding the brand both with retail and the media. It’s going to be a good first year for Scapegoat.”

Fueled by the positive feedback and response to the brand and its fall 2007 line, Scapegoat has already started looking towards fall 2008. The Scapegoat design philosophy, technically correct and always appropriate™ will continue to drive the design and development process, but Scapegoat founder, Eric Lyon, says, “You can expect to see some exciting new products from Scapegoat in 2008. We will have a broader range including style updates and new silhouettes.”

Scapegoat, a niche brand of men’s outerwear, officially launched early in 2007 at the Outdoor Retailer Winter Market in Salt Lake City, Utah and Project Las Vegas show in Nevada. Scapegoat’s progressive design and construction techniques combine style, creativity and function. Consumers will get their first look at the Scapegoat jackets in October 2007 at select retailers.

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